The choice of a shop's name will be the initial step in creating a solid brand. Your Etsy shop name will aid customers in recognizing your company and convey the look and feel of your store or the products you offer, according to Wynne Renz who is a copywriter on Etsy and has also worked with brands on names for new products and companies. Learn more about the process of brainstorming and selecting a name that is appropriate for your business today and in the future.
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Choosing a Shop Name on Etsy
Brainstorming Your Etsy Shop Name
The inspiration for your shop's name is everywhere you go. Check out other shops that are on Etsy as well as elsewhere and determine what you don't like or think of about their name. How do they make feel? Do they make you feel comfortable? The business names be classified in a variety of ways however, examining these popular names is a good start:
Suggestive Descriptive Names
Think of these names as the formula of A word or phrase that conveys the tone or impression you wish your brand to invoke. It can be added with descriptive terms that convey what you are selling.
Pick words that are evocative and reflect your personal style. If your clothes are classy pick words that evoke this feel. If your products are unique or creative, think of words with the same feeling. Make sure your distinctive perspective as a curator or artist reflects in every aspect of your store, including your shop's name!
The benefit of these types of names is the fact that customers are able to quickly comprehend what you are selling. When you're offering a specific item or product such as a specific item, including these words or phrases in your store name could make your shop more visible in search results for these terms on Etsy as well as on the internet. A potential drawback with this type of name is that when your product's offerings are changing, this type of name may be harder to change. For instance, if you name your store Beautiful Bed Linens, the name isn't very logical in the event that you later decide to offer tea towels as well as kitchen equipment.
Abstract Names
These types of names will allow you to use your imagination to come up with an expression or word that can identify your store. It could be a word that isn't commonly used -- Wynne gets inspiration from the names of animals and plants and foreign languages or musical instruments. Or you could create a new term to name your shop by combining two words. A phrase or word that is important to you could add an element of historical significance as well as a reason to pay attention to your shop's history. The main benefit of abstract names is they'll likely be completely specific to your company and will make it easier for potential customers to look them up online.
Your Name is
The option of using your name as the shop's name is an alternative, and gives you the ability to expand your range of products. Shops that are named after you will always be unique to you but can be general enough to permit you to experiment with different types of goods and designs as your business grows. The downside is that customers aren't able to quickly identify the products you offer. If your name doesn't appear you can try using "Studio," "Co," "Inc," "Workshop" or a different word.
Test Your Etsy Shop's Name to the Test
If you've got a few names you're enthusiastic about, you're ready to conduct some research. Making a list of the things you've seen on this list prior to deciding to sign a store name could save you a lot of headaches in the future.
Go to Etsy First
Searching on Etsy to find a name for your shop isn't enough. To determine if your name is currently available on Etsy and if it is, input it into the process of creating your shop, and then select "Check Availability."
It's a bit disappointing to discover that the name you'd like to use isn't available in the market, and you may be wondering why you cannot choose a name when you see that there aren't any open stores that have the name. The names of shops listed on Etsy are completely exclusive, and after a name is utilized, either as a shop's name or username, it can't be re-used. Etsy is doing this to prevent confusion as well as to ensure the privacy of both you and your customers.
If you're looking to join Etsy with a well-known name Think about ways you can alter the name in order to keep it constant. Consider adding words such as "Studio" or "Design," or a shorter version of your current business name.
Google It
Find your title on Google. Checking out what's in the market can help find out if any other companies or websites already have your name. The more unique your name is, the more easy it is for your business to be known as a result of it. Do not use generic names or phrases that are difficult to link with your company's brand.
Ask for Feedback
Ask family and friends who are part of your market segment what they think of your brand name. Etsy Teams is a fantastic source of opinions and feedback. Ask other members what branding they think a company that has this name could have, or what they could sell.
Know the Law
Certain names and words are trademarked, so make sure to do your research first to ensure that you do not have a conflict in the future. For example, in the US you can look up through the trademark database at the Patent and Trademark Office's site. If you are outside of the US you should check with the nearby trademark office. Consult an attorney if you require special advice in this field.
Get Social
Utilizing the same name throughout--your Etsy shop's name, your shop's banner and shop icon as well as on your blog and on social media websites you are using (Facebook, Instagram, etc. )--makes the process easier for potential buyers to locate your shop. Verify that the names you've chosen are accessible on all major social media platforms before committing to an identity.
Think About the World
With Etsy, your store will be seen by people all over the globe. Before you decide on a name do a bit of research to find out what words are translated into other languages, or what negative connotations they may have. Wynne suggests searching with Bing which is a global search engine instead of Google which is a local search engine that knows your location to provide an expansive perspective.
Make Your Etsy Shop Name Memorable
A successful shop's name should be simple to remember and understand. These suggestions can help you pick the most memorable name for your business:
Spelling Counts
Make sure you choose a name for your Etsy shop that is easy to pronounce and write. The first helps people to remember the name of your store, while the latter makes it easy for them to find you. Your Etsy shop's name must not exceed 20 characters and shouldn't contain punctuation marks or spaces.
Use the Memory Test for Shop Names
It isn't necessary to be your top shop for no reason aside from the fact that you remember the name. This is the most important thing. Once you've compiled your list of names that you will remember and names, look over the names. What makes them so popular? When you have answered these questions, you can learn from the shop owners who have created to give you their personal brand name that is memorable.
Capitalize Multiple Words
After you've decided on the name you want to use for your business, you can make use of capital letters in order to create the look of the name more easily understood. If there is multiple words in your shop's name, you can create visual separation by making the initial letters of the word capital instead of using lowercase.
Better Than Nothing is Done
These tips should can help you come up with a name for your shop that is unique to you, however, when you're not sure or aren't completely satisfied with the name you've chosen, keep in mind that it's possible to modify it in the future. You can alter your shop's name as often as you want before you start your shop as a business. Once you've established your store, you are able to immediately change your name once. If you want to change your name again at some point in time, send an inquiry for a change to Etsy Support.
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