Design Thinking

• Design is a dynamic idea used to describe how organizations can adjust their problem-solving approaches to respond to rapidly changing environments—and create maximum impact and shareholder value. It's a journey and a destination.

• Design thinking is a core way of starting the journey and arriving at the right destination at the right time.

• Building a design-driven company culture

  • Empathy and purpose are core business needs
  • Steps to building success through the power of design:
    • Understand end-user behavior and needs in-depth
    • Build bridge between the point of view of the people, the planet, and the company’s purpose
    • Combine design, business strategy, and technology in real time
    • Be agile

• User centered design vs design thinking

  • Both emphasize listening to and deeply understanding users and continually gathering and implementing feedback to develop, refine, and improve a service
  • User-centered design focuses on improving a specific product or service
  • Design thinking takes a broader view as a way to creatively address complex problems—whether for a start-up, a large organization, or society as a whole

• The principles of Design To Value (DTV) have evolved into design for value and growth (D4VG), a new way of creating products that provide exceptional customer experiences while driving both value and growth.

• An increased focus on design for sustainability (DFS), especially at the research and development stage, can help mitigate some of these inefficiencies and ultimately create even more sustainable products.

• Skinny design is a method whereby consumer goods companies reassess the overall box size of products by reducing the total cubic volume of the package.

Ref.: Design Thinking