If you're familiar with the world of eCommerce, you've probably heard about the Amazon seller central vs vendor central controversy. The two ideal ways to sell on Amazon each have their own set of benefits and drawbacks based on a variety of factors.
The current era of eCommerce is largely dominated by the US-based online shopping platform, Amazon, according to eCommerce 101. Despite their vast rivals (eBay and Walmart), the eCommerce behemoth has nearly won every award over the last decade and shows no signs of slowing down.
Amazon asks international vendors to boost their online sale campaigns on a global platform in two ways:

• Amazon Seller Central
• Amazon Vendor Central

What is Amazon Seller Central?
It is an Amazon-designed eCommerce web platform that allows vendors to showcase and sell their products directly to Amazon customers.

To put it another way, Amazon seller central enables sellers to act as a third-party seller for consumers. The key feature of this type of Amazon sale is that a vendor sells directly to the customer, avoiding Amazon's role in determining product properties.

What is Amazon Vendor Central?
It is an online seller's first-party marketing platform (especially manufacturers and distributors).

A vendor sells their product to Amazon Marketplace, which then sells it to customers as if it were their own, without the hassles of sales management, taxes, or inventory management.

Amazon Seller Central vs Vendor Central:

Payment:
Sellers who sell through Seller Central get paid much faster than those who sell through Vendor Central. Payments for seller central are usually made within two weeks (14 days), while payments for vendor central take up to 90 days.

Selling Patterns:
Vendor Central is a first-party selling platform that allows you to sell to Amazon and then have Amazon sell to customers, while Seller Central is a third-party selling platform that allows you to sell directly to customers.

Inventory Control:
When selling through Seller Central, you have more inventory control than when selling through Vendor Central. Amazon maintains your inventory in the case of vendor central.

Pricing Control:
Sellers with access to Amazon Seller Central have more control over their product prices than sellers whose price is determined by Amazon.

Selling Fee:
Because sellers who register with Amazon seller central only have to pay the basic traditional fees, it will cost you less. Vendors, on the other hand, must pay just $39.99 per month for an unlimited number of goods.

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Once you've made a name for yourself as an Amazon seller, it's natural to wonder which platform is the best for selling, based on the different services available.

Amazon Seller Central vs. Vendor Central is a never-ending debate, as each has its own set of advantages and disadvantages.