Introduction
Single Sign-On (SSO) is a method of authentication that allows web applications to use other trustworthy sites to verify users. SSO allows one ID and password to be used for any independent application, making it easier for users to log in and access their information.
SSO is an essential feature of an Identity and Access Management (IAM) platform for controlling access. Verifying user identity is important when it comes to knowing which permissions a user will have.
What are the Benefits of Single Sign-On?
Single Sign-On is an effective way to minimize the risk of poor password habits. Also, removing login credentials from servers or network storage can help a great deal in preventing a cyber attack.
Benefits for Customers
1. Seamless User Experience: By using a single identity across multiple domains, single sign-on (SSO) reduces the time customers spend logging into apps.
2. Stronger Password Protection: Single sign-on (SSO) can help your users create, remember, and use more secure passwords by eliminating the need for them to remember multiple passwords.
3. Reduces Customer Time: Ultimately, this means businesses will save time on customer support calls about forgotten passwords, since their customers won't need to remember as many passwords!
Benefits for Business
1. Improves conversions and revenue: Customers can access all domains and services with a single active session, which makes it easier for them to browse and buy.
2. Mitigates Risk: Mitigating risk is a primary benefit of using a third-party password management system.
3. Customer Data Unification: By creating a single instance of the customer data, you can unify customer profiles across all channels.
4. Reduces IT Costs: Fewer password resets mean less time spent on the help desk and more time for IT to focus on more important issues.
How to Choose a Secure SSO Solution?
When selecting a Single Sign-On (SSO) solution, make sure the product meets your basic needs. That means stability and functionality. Today, digital transformation relies on a platform for Customer Identity and Access Management (CIAM), which includes SSO and other tools. So, here what you need to keep in mind while narrowing down your SSO solution.
Conclusion
Of course, there's no one-size-fits-all solution. Your company's needs, technical architecture and business goals will influence your decision on which implementation method is best for you. If you think a readymade SSO solution is best for your company, a customer identity provider will help you achieve fast and easy implementation.
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