Today’s customers have become tech-savvy and act smart to get information from online sources. The only way the real estate companies gain some traction with the increasing advancement of technologies is to stay ahead of their competitors.
And to create a robust, highly engaging property listing portal. The portals are feature-rich, highly performing, and known for their usability. Let us find some of the features of a real estate portal to enable it to stay ahead of the competition.
What are the Features of the Real Estate Portal?
A Good Design
A good design is always welcome, whatever be the nature of the portal used. A visually eye-catching design fetches additional visitors. It is important to remember that the design elements are no more important than the actual content.
The central theme of the website is essential for its design. If CMS WordPress is used then a chosen theme only decides the most appealing design.
However, the design must be taken into consideration the functionalities of the website. One must prefer a website that comes with CTA, efficient menus, buttons, essential links.
Front-end Listing Submissions
The real estate owners allow the end-users to submit property listings from the front-end users. It increases the usability of the website for them. People always prefer to use websites where their listings will get due attention. The owners only approve the listings and earn valuable revenue. It gains traffic this way and subsequently improves the search engine ranking.
Images for Each of the Listing
Relevant, high-quality, optimized images always interest clients. Images of the property displayed on the portals always help. Moreover, multiple images can also be provided. In some portals listings display images from various dimensions, increasing the prospect of buying the property.
Listing Locations Based on Maps
Maps always help quickly identify the location of a property. Moreover, the real estate directories on the internet are all map-based. The maps help users in various ways. It provides direction, navigation, and display addresses. They help to make the website appear beautiful.
Videos
Videos offer great ways to generate interest among the customers, as they can be highly engaging and provide informational content. When the user takes a virtual tour of the listed property, then it forms a clear perception about it, and that helps.
Moreover, it increases leads and conversion for all those sellers who have advertised their properties on the website. It also enhances your brand as other sellers may feel interested, looking at the success of one seller. Furthermore, client testimonials, when used with the videos, may increase the trustworthiness of your portal.
Flawless Navigation
Navigation comprises all the links on a web page as well as menus. Your website must provide a smooth way to navigate for the user. If the site has efficient navigation, then it has an interactive menu.
The main menu item must display a suitable description and reflect the types of sub-menus under it. The user is advised to adopt attractive colors and screen elements and efficient text labels while using the Call to Action section.
Easy Searches
People flock to the website, all in search of properties. So, finding properties must not pose any difficulty. The user needs to search the features easily.
There are others by competitors, and your website must provide relevant results, effortlessly, and respond quickly and exhibit the results to you.
Owner’s Information
In a lot of cases, the users want to know the verified information about the owner of the listings. It actually adds a different dimension for your property listings.
Conclusion
The above features offer benefits for your website. But there are many other factors such as the quality of content, scope of the listings, competition plays an equally important aspect of the property portal.
Moreover, users prefer to use various modes of online payments of the likes of debit, credit card or even Paytm. The website must have integrated payment options.
Final Thoughts
After reading the full essay, we can conclude that a real estate portal is critical for any business's growth today. This is because more and more individuals are switching to mobile usage because it allows them to do business while on the road.
Cliffex LLC is an award-winning mobile app Development Company with professional mobile app developers to build your application.
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