Hibernate Convert String Values to Varbinary and try insert as Hexa decimal

I have following model class that

@ToString
@Entity
@Builder
@EqualsAndHashCode
@Table(name = "fare_rules")
@Getter
@Setter
@AllArgsConstructor
@NoArgsConstructor
public class FareRule implements Serializable {
    @Column(name = "id")
    @EqualsAndHashCode.Exclude
    private long id
    @Id
    @Column(name = "rule_key")
    private long ruleKey;

    @Column(name = "code")
    private String code;//

    @Column(name = "basis_code")
    private String basisCode;//

    @Column(name