What’s the Best Way to Market Your SaaS as a Solo Developer?

As developers, we often enjoy building products much more than marketing them—but marketing is crucial if you want users to discover and engage with your SaaS. With limited time and resources, how can solo developers make meaningful progress in growing their user base?

Challenges of Limited Time

One of the biggest obstacles for solo developers is balancing development with promotion. I find myself enjoying the coding process far more than the promotional work, but without that extra effort to reach potential users, it’s hard for the product to gain traction.

Does anyone else feel torn between these two tasks? How do you manage your time effectively?

Building Consistency Over Perfection

My approach has been to take things day by day—setting small, manageable goals rather than aiming for a perfect launch. Regular, small interactions in communities where my potential users might hang out (forums, Dev.to, Reddit, etc.) seem more sustainable. By simply staying active and sharing updates, I’m hoping to gather some early users and feedback over time.

Question for others: How do you stay consistent with marketing activities without feeling overwhelmed?

Leveraging Developer Communities

Developer communities are a great place to find users who understand the value of what I’m building. These communities aren’t just potential customers; they’re also incredibly knowledgeable and willing to share feedback, ideas, and support.

For those who have found success in developer communities, do you have any tips? Which communities have you found most valuable?

The Goal: Users and Feedback

For now, my main focus is on gathering feedback rather than immediate revenue. I want users who are willing to try out the product and let me know what works and what doesn’t. Feedback will shape the roadmap and help me prioritize what users need most.

Fellow devs: What are your experiences with user feedback? How has it influenced your product?

Would love to hear how other developers approach marketing their products! What has worked for you, and what are the biggest challenges you’ve faced in getting your product out there?