What is the difference between on-page and off-page SEO?

On-Page SEO and Off-page SEO both are part of SEO. Both are important for optimizing a website's search engine performance. On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO, in simple language, refers to the optimization techniques done on the actual website itself. You can solve and correct them by focusing on elements such as content, HTML code, keyword density, tagged keywords, images, heading tags, meta tags, internal links, etc. Also, you can control how your website appears in SERP.

On Page SEO Task:

1. Content Optimization: Create high-quality, relevant, and informative content that answers users' queries.
2. Keyword Research & Optimization: Identify and integrate relevant keywords into your content.
3. Title Tags: Optimize the title tags of each page, making sure they are unique and descriptive.
4. Header Tags: Use header tags to structure your content (H1, H2, H3, etc.)
5. URL structure: short, clear, and descriptive
6. Internal Linking: Create an internal link to other relevant pages.
7. Image Optimization: Make sure your images are SEO-friendly (PNG, JPEG, and web files).
8. XML Sitemap: Create and submit an XML sitemap to Google Search console.
9. Robot.txt: Some pages of your website or content don't want to appear in search results. Use this tool to block their pages from being indexed by search engines.

According to Google's latest update in January 2024, meta title and meta description are not ranking factors anymore. Google now prioritizes high-quality and relevant content for ranking websites in search results. It is important to focus on creating valuable and informative content for your website to improve your search engine rankings.

Off-page means off-site website SEO or link building. There are so many activities in off-page SEO:

1. Guest blogging
2. social media marketing
3. influencer outreach
4. directory submissions
5. web 2.0
6. social bookmarking
7. classified ads
8. Article submission
9. image submission
10. PPT and PDF submission
11. community forums
12. Business Listing etc.

Learn more about our SEO services by sending inquiries to hello@elightwalk.com. Our team of professional digital marketers is ready to help you enhance your online presence and drive more traffic to your website.