People are not ready to wait more than two seconds for the online store page to open. Therefore, online retailers need to speed up their online stores as much as they can, to get sales.
There are a lot of services that might test the speed and performance of the website and its pages for free or almost for free. For example, the most frequently used tool to assess the performance of the website is Google PageSpeed Insights.
For example, when the online store brings a profit of $100,000 daily, the increase of conversion by only 5% is going to increase the revenue by $5,000 daily. The conclusion is the investment of time and effort to make the pages load fast is going to bring additional revenue to the store. So customers are not going to become patient with slow websites, therefore the website, especially the online store, should be as fast as possible.
- Choose a lightweight theme
Shopify offers a wide range of themes. Altogether, the components of the theme impact the loading speed. Therefore, by controlling the components of the theme, it is possible to impact the loading speed.
To make the theme work faster, consider the next steps:
Disable the features that you do not use
Use a system font (using system fonts is a good idea to reduce the loading time for the page).
If nothing works well, try to consult the support of Shopify for guidance, if you use a free theme. If you use a third-party theme, there is a need to contact a theme developer or hire a Shopify expert or a dedicated team of Shopify developers.
- Reduce large image size
When the images are too large in size, they will reduce the loading speed of the page. You can try these image optimization services: Optimizilla or Crush.
- Complex liquid code
The most inefficient way to write the Liquid Code is complex operations repeats and thus increase the rendering time of the web page. This impacts the overall speed of the webpage and the speed of the store in general. If you are an expert in coding, you might use Shopify Theme Inspector for Chrome, thus getting a chance to improve the code. If you do not possess enough knowledge of coding, it is better to find a person who does.
- Limit third-party JavaScript & Shopify apps
If you doubt in at least one of the apps that you use, better stop using it as soon as refusing from one of the apps. It will boost the loading speed of the webpage.
As soon as the loading speed of the online store is improving, the store is going to get more visitors and get more successful purchases. You can do it by yourself or you can hire a professional, more specifically, a Shopify professional.
Find out more tips in our article: https://bit.ly/39J8WEK
If you have any questions, please comment below.
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