A Quick Background
At my school (yes, I am a teenager), there's a school library, which I go to often. One particular day I decided to s...
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I have found that with B2C websites, usability is far less of a concern. Our customers know our products and all their configuration options better than we developers do and at this point, if things were to change majorly, they would flip out over how confusing the "different UI" was because they've been used to things behaving that way for ten years.
I'm also in a very niche industry so everything I'm saying might be full of shit 🙃 I'm trying to get more of a focus on analytics and data-driven decisions, but that is going to be a long battle.
I assume you meant B2B instead of B2C?
If that's the case, I would definitely agree, Don't Make Me Think is more targeted at devs and designers building sites primarily for the average web user, rather than B2B sites. The book is more about design patterns that increase user experience and engagement, which isn't as relevant in B2B sites as you rightfully pointed out, but very relevant in sites targeted at average web users again.
Thanks for reading.
— Gabriel
Hi! Very good article!
I would think a site targeting the average web user is a B2C site... I'm curious what is the concept of a B2C site to you?
Clumsy mistake, sorry. I mistook B2C for B2B. Will edit the comment now.
— Gabriel
Ah, makes sense! I had this view as well until very recently.
I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").
UX is equally important to B2B and B2C users, I consider now.
May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.
Hi, in comparison to what do you think usability is less important for B2C?
Looks like there's a 3rd edition brought out in 2014.
sensible.com/dmmt.html
This is the best book I have ever read. I still need to get myself a copy so that I keep on going back to it. I don't that it will ever lose its value in terms of the knowledge of provides.
I highly recommend this book to everyone!
I've seen Don't Make Me Think on a few must reads, but I have yet to read it myself. I'll have to see if my library has it.
Thanks for the article.
I read this book a few months ago, good for beginners.