Interruptions are part of the deal when you're a manager. Early on, I struggled with it. I was deep in code, reading documentation, and then—ping—someone on Slack needed something. Suddenly, I'm off track. Just like an ad you didn't ask for.
We pay to skip ads these days because most of them are boring. But occasionally, an ad stands out. Why? It's unexpected. It's remarkable. It's the same message delivered differently. A black milk carton instead of the usual white. A business card shaped like a guitar or made of metal. It sticks with you.
Being remarkable isn't about being louder or being just flashy. It's about being memorable. It means standing out when everyone else blends in. And when everyone else is the same, change the colors.
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