Mobile apps have changed the way we look at different utilities, and in specific, Gojek is bound to have changed the way in which we look at mobile applications. When we look at mobile apps, we often think of a single app offering a single utility, or at the max, parallel utilities. However, Gojek has been quite revolutionary in offering multiple utilities in a single app.
Such abs that offer a wide range of utilities and services under a single umbrella are called super applications or simply, super apps.
A brief history of super apps
A lot of applications have intended in integrating multiple utilities. However, data restrictions and the growing emphasis on privacy meant that these apps would never see the light of the day. Most of the super apps that we know now, like WeChat, Gojek, and PayTM have been created in South and Southeast Asia.
The success of this abs and especially the growing popularity and regard for Gojek as a company and as an app has prompted a lot of people to think about the idea of super apps.
It might not be possible to define a market size for super applications. However, combining all the utilities that are consumed including but not limited to transportation, grocery, food delivery, maintenance, parcel pick up, beauty services at home, and even massages at home, the value of the market is bound to be bigger than all the loan apps put together.
Focusing on Gojek
Gojek started with its humble beginnings as a call center for by taxis in Indonesia. It launched its app only in 2015, covering just for services. Today Kamal Gojek offers a wide variety of services that number not less than 20.
While the spectrum of services offered by Gojek is quite common and familiar to everyone, it is important to note that the company is known for its formidable portfolio of investors. Gojek acquired its investments from noted names like Sequoia Cap, Facebook, and Google. About a year ago, Gojek acquired an investment of about $1.2 billion from Google, pushing it’s valuation to $10 billion, making it the first and only Dedacorn of Indonesia.
Gojek also stepped into a flurry of acquisitions. It acquired artificial intelligence and fin Tech companies in India, establishing it’s first offshore office in the city of Bangalore. The company continues to grow and in the process, has gone out of a lot of appreciation and accolades, being featured in the list of most innovative companies of the Fortune magazine.
The advantages of super apps
Super applications bring a host of advantages, making them amazingly lucrative business ideas.
First and foremost… And the most obvious advantage of a super app is that it offers multiple utilities under a single umbrella. Therefore users do not have to keep swapping between apps to get things done. In addition, it also justifies the inclusion of certain apps within Gojek. Some apps like courier services or bill payments, for example, might not be used on a regular or a daily basis. However, when their time comes, the utility is inevitable. From a simple utilitarian perspective, it also saves a lot of space for the user.
It also helps users gain more loyalty points because all the spending is concentrated on a single app. It also makes it easy for the user to redeem the loyalty points they get. If you make a payment for your electricity bill, you will have to wait until the next cycle to redeem your loyalty points. However, with a super app in place, You can use the loyalty points that you gained by paying your electricity bill to pay off your taxi ride cost.
For the business, it presents a couple of significant advantages.
Any app developer would agree that one of the most significant pain points for their app is the cost it takes to onboard their first set of users. Marketing is always a big chunk of expense, especially for apps that just make their entry into the market. However, with a super app, a new utility can be introduced with almost close to zero costs spent on marketing. The user base has already been established, and the marketing is not a matter of a simple software update or probably a small refreshment to the home screen to announce the presence of a new utility. This makes it extremely easy for the app to get its first set of customers.
This might present an ongoing demand to improvise, add, and fix apps right regularly? Well… The answer is no! There are a lot of app developers who develop micro and mini-applications to fit the Gojek framework. Therefore, Gojek does not have to spend a lot on development. All they need to do is be diligent in finding out which app would be the best extension of the business that they already offer, and simply acquire the app. Therefore, the costs associated with production are also eliminated.
Perhaps the most amazing and the not so obvious advantage of a super app is the richness of data it offers. Data, as we all know, is the most valuable currency today. The growing instances of regulations protecting data and privacy show how important data is. When data is scattered across multiple apps, it becomes challenging to collate to them and arrive at an intelligence. However, with a super app, you can gauge the user from multiple streams of data. This analysis finds practical usage in disbursing microloans. Using the spending patterns, the tastes of the user, the general buying capacity, and various other attributes, an artificial intelligence engine can decide whether a person can be given alone or not. Therefore, an app like Gojek has an extremely high success rate and very low default rate for the loans that they give, and that to come up with the advantage of making the loan amount available in minutes if not seconds.
How to hop on?
It is only natural that an aspiring entrepreneur would want to embark on this lucrative business idea. However, the technology involved in building an app like Gojek from scratch could be quite a cumbersome and daunting affair.
Alternatively, you can go for a Gojek clone app. The Gojek Clone script is easy to customize and can be made to bear the features that you want not only in terms of service offerings but also in terms of your styling and personalization. What makes this even better is that the app does not have any bugs that might interfere with the basic functionality.
Things to look for
It might not be a good idea to blindly buy any Gojek clone available in the market. You will need to test the Gojek clone app for a few features and facilities. It is to be noted that you might not offer all the services that Gojek office. Therefore, you should have a facility to the modular in your approach by enabling the removal and inclusion of new apps/utilities.
It could be quite similar or even congruent to Gojek under the hood, but the front end of the app should not wear any resemblance is that might get people to think you’re going for a white label Clone app. The customization should be perfect at uncompromising.
It is undoubtedly a great idea to have a great app developed and ready-made. It is, however, equally important to ensure that the app makes it to the app stores of both the leading mobile platforms. The company should be able to give you assistance in getting the app in the stores.
Conclusion
It has been, without an iota of doubt, proved that an app like Gojek is a great business idea. Now that you are aware of all the features and advantages of a super app like Gojek, all you need to do is get in touch with the company that specializes in the creation and customization of white label Gojek clone.
They will take care of not only to give you the product but also customize it in a way that it does suck when you super profit with every download and every action!
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