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Aura introduces smaller digital photo frame priced at $349

Aura expanded its hardware lineup with a new 10-inch Ink photo frame priced at $349, utilizing E Ink Spectra 6 technology and a proprietary dithering algorithm to render smooth color gradients.

The device integrates with a mobile app for photo management and targets an estimated three-month battery life.


The new frame measures 10 inches and costs $349. It follows on from the company's larger 13-inch model, which was released for $499. Aura co-founder and CTO Erik Jensen spoke about the new product line.

How photo display works

The frames use Spectra 6 display technology. To be able to combine a limited color palette into smooth color gradations, Aura uses its own, specialized algorithm.

In the 10-inch model, the company has incorporated three new colors of its own: off white, mustard, and orange. The device is available in black, with a dark gray fabric frame.

Ease of use and battery

The 10-inch frame connects to Aura's mobile app so users can upload photos. On average, about four people share photos on each of the company's frames.

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The package includes a stand, wall mounting hardware, and a USB-C charging cable. According to the company, its battery can last three months on a single charge. The company recommends updating the screen once a day to preserve the battery.

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