Telekom has launched a free AI training program for SMEs, freelancers and employees, offering nine modules and about 23 hours of on-demand content.
The launch comes as a study of Greek SMEs reports rising AI use—from 13% in 2024 to 45%—while 68% of SME AI users say they have little or no familiarity with the technology.
The training program includes 23 hours of on-demand content, divided into 9 self-contained modules. Participants have the ability to follow the courses at their own pace, covering a wide range of topics: from the fundamentals of artificial intelligence and prompting techniques, to the strategic use of AI in marketing, sales, data management, productivity and the ethical use of these tools.
This move comes in response to the findings of the survey “Digital Readiness of SMEs in Greece in 2026”, which was prepared by the E-Commerce Laboratory (ELTRUN) of the Athens University of Economics and Business in collaboration with Telekom. Despite the fact that the digital readiness index of Greek SMEs has increased by 9% in the last two years, the lack of specialized training emerged as the most significant obstacle to further development, affecting 47% of businesses.
The survey data reflects a rapid shift towards artificial intelligence, with the use of related tools having more than tripled since 2024, reaching 45% in 2026. While 42% of businesses use generative artificial intelligence (Generative AI) applications – with ChatGPT being the dominant tool – substantive familiarity remains at low levels. Specifically, 68% of users declare little to no familiarity with the technology, while its use is mainly limited to the creation of texts and content. According to the survey’s conclusions, important prospects such as process automation, data analysis and decision support remain at an early stage of exploitation, highlighting the need for targeted training.
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