The process of registering and logging in on iOS applications is a common experience for many users. The sign-in screen of a mobile application has a big impact on the first impression that users have about the brand. The only way to have a positive impact is to optimize the mobile user experience so that users can log in without difficulty. There are a number of ways to do it and in this article, we mentioned them one by one.
Simplify the forms
Simplifying forms is a technique to improve the user experience that can be applied not only to iOS mobile applications but to web pages in general. The reason behind this strategy is the fact that users do not like filling out forms, but they see it as something necessary to send a query, subscribe to a newsletter and log in to a platform. The fact that it is necessary does not imply that they will not abandon the app if the contact form is complex. In the case of registration forms or login, there is a possibility that they complete the process, but the perception they have of the website has already changed and therefore, the user experience and assessment of the app will not be positive.
By simplifying the forms, you are making the action needed to be completed by users more quickly. You must analyze the type of information that is absolutely essential and everything else should be discarded or could be added as fields that are not mandatory. In contact forms, this could be the type of query that you want to perform, while a mandatory field could be an email to answer the query. In the case of a login form, only the username, email, and password are considered.
Another point to consider is the confirmation and activation of the account. Usually, an email is sent with a link. However, it is faster to send a text message with some code that the user must enter to activate the service on mobile devices.
Allow access through social networks
The registration process can be even more simplified by offering options to connect via Facebook, Twitter or Google+. Many applications use these types of options to register new users. It is easier for the users because they don’t need a new username and since the social network has a profile, it is not necessary to fill in the information again. In this way, the registration process can be completed in just two steps: choose a social network and enter the password.
It is important to point out that it should be offered as an alternative. It is possible that a group of your users prefer to subscribe with an email due to the fear that your platform will misuse their social media account or post tickets without prior permission.
Another important point is to properly choose the social networks that you are going to offer as options. Facebook is one of the most common alternatives because it has users with a wide range of ages. However, depending on your iOS app and its target audience, you can choose other social networks that are popular among the users.
Choose email instead of username
It is common to request an e-mail and a password in an app. Using a username takes time because the user must create a name that is free, often with a series of numbers behind the name to avoid matches. If possible, obviate the username and opt for the email. This is faster and safer because users do remember their email accounts. However, they could easily forget a complicated username.
If a username is required in addition to the email, you could identify the user by means of a code. Of course, the user should not remember or enter this code anywhere, but using this identifier can differentiate users with the same username.
Keep the session started
One of the most useful options for iOS apps is to keep the session started. The next time the user opens the app, he won’t need to enter a username and password again. In computers, this option must be activated and is recommended only for personal computers and laptops, to avoid identity theft or account theft. In the case of a mobile device, the most common is that it is for personal use, so this is usually an option that is activated automatically. However, you must give the user the option to stop this.
Although keeping the session started can be quite useful for users, you should consider security. A useful option would be the option to end the session on certain devices remotely or suggest a password change after a few months.
Facilitate the password reset process
With the large number of platforms and applications that users use today, it is common to forget passwords, particularly if the mobile application remembers the logins. This is a great convenience for users because they save seconds when logging in.
However, in certain situations, due to a system failure or perhaps to the reinstallation of the application, it is necessary that they enter their login details. In this situation, you should offer the chance to reset their password.
In some applications, if they have connected through a social network, they can perform a check showing content or asking certain information that would only be known by the original user. On the other hand, if the user has accessed with an email, you can ask a secret question or simply offer the option to reset the password by e-mail. The last option is one of the safest in the case of password change, although it can be a bit annoying for users as they must access the email.
There are a series of practices that you can use to optimize the login and registration process in your iOS mobile applications. Although they are general tips, it is necessary that you know your users and take the objectives of your application into account. This will enable you to identify the essential information that should be used to access the app. For your iPhone app development, you should contact top app development companies.
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