Will free swag continue to attract developers to the Amazon Alexa platform?
It seems that every month Amazon is running some new special to entice developers to create new and engaging Alexa skills and utilize the Alexa Skills kit.
Alexa Developers@alexadevsPublish a Skill in July, Get an Echo Dot & Alexa Dev Swag: amzn.to/2rgpnTh π§¦18:32 PM - 01 Jul 2017
Now don't get me wrong this is what initially brought me to the platform... However I utilized this not only to get a cool hoodie but to start my journey on learning a new skill. When I started working on Alexa skills there were less than 2,000 skills available for the device, today that number has grown to over 10,000. Some would argue that this growth is due to these promotions Amazon has offered.
While I agree that this was great to bring individuals to the platform and help assist with growth, there were however some drawbacks. At times Amazon would give free swag away for using a certain type of template they had already created as a starting point. What this did was to create an environment where there are many duplicate skills...and do we really need another cat facts skill?
However there is hope recently Amazon, on a trial basis at least, has started paying devs Alexa skill royalties for engaging game skills.
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