How To Choose an OTT Platform for Video Content Management in Enterprise

The media sector is growing rapidly. More videos are being seen than ever before. The popularity of traditional broadcast television is dwindling. Smartphones, linked TV, and browser-based viewing are all growing in popularity.

Businesses are increasingly investing in online video to meet this need. OTT organisations will need enterprise video content management systems to provide that video. Businesses such as hardware stores, for example, are increasingly uploading how-to videos on their websites to increase traffic and sales.

The growing OTT video market:

“By 2024, 310 million households are expected to have subscribed to at least one OTT service. The OTT market is growing at a rate of more than 30% per year”

“It is expected to reach $915 million by 2026, according to analysts”

The concepts of mass media are being eroded as a result of this exponential growth. Some industry professionals argue that the distinction between OTT and broadcast TV should be abolished totally. In the not-too-distant future, all television will be OTT.

This isn't limited to the OTT industry, though. The use of online video is growing across all industries. Internal meetings, conference keynotes, and internal updates or announcements are the most prevalent uses of live streaming video in the workplace. Other common video business applications include:

Sports
Education
eLearning
Religious services

This blog is aimed towards professionals that use online video for business. While OTT is one of the most important divisions in this industry, it is far from the only one.

Video hosting platform features:

We've now reviewed some of the most important figures demonstrating the OTT industry's and business video's overall development. Let's change gears immediately. We'll look at some of the key features of business CMS platforms in this section of the post.

These are some of the most important characteristics to look for in an OVP. When selecting a video live streaming platform for your company, be sure it fits these basic OTT requirements.

1. Video Content Management in the Enterprise:
A feature-rich Enterprise video content management platform will have a number of options. These should incorporate, among other things:

Ability to edit/delete videos in bulk
Addition of a custom thumbnail is now possible.
The ability to organise videos
Uploading in bulk is possible.
Add a video to any page.
Replace a video without having to change the URL or embed codes.

The ability to handle a big collection of content is the first prerequisite for OTT enterprises. This entails a high-end enterprise video content management system.

2. Security measures:
Your profitability as an OTT company are dependent on your content. That means you'll have to protect your data in a variety of methods.

“According to Digital TV Research, piracy will cost businesses $52 billion per year by 2022”

You want a video content management with a variety of effective security features. At the very least, these should include:

Geographical (IP address) constraints
Restrictions on referrals
Password security
SSL encryption provides paywall protection.
Delivery over HTTPS

3. Video monetization:
To run a successful OTT business, you need more than just security. You also need direct video monetization solutions. Advertising, pay-per-view, and subscriptions are the three main ways to commercialise online video.

Advertising is an important source of revenue for many OTT firms. Subscriptions, on the other hand, are immensely popular. More than a third of professional broadcasters, according to some estimates, commercialise their programmes through subscription models. Pay-per-view is very popular, particularly for one-time events such as sporting events.

Ad-blockers block roughly 40% of internet adverts, which is one rationale for PPV and subscription monetization.

In a nutshell, search for a video platform that supports all three revenue streams. This provides you the most control over how you monetize your material.

4. API integration:
Another important aspect for OTT video platform is an API, or Application Programming Interface. For online video, most organisations, including OTT firms, are shifting to API-based workflows.

Using a video API, you may construct custom video portals, mobile live streaming apps, and more quickly and easily.

Conclusion:

The market for over-the-top video is exploding. You'll need a solid video content management platform to be a part of that. Content must be organised, secured, and monetized by OTT firms. Additionally, they must offer their video using unique API solutions.

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