Hey guys!
In this article I will explain why the simplicity often leads to superior user experiences and better business outcomes.
Less is more
Someday I woke up early and play a video of Don Norman...
Just for remember what are the good principles of UX Design and Human–Computer Interaction.
Don Norman is a king in the field of interaction design and UX. He is known for his work on the importance of usability and user-centered design.
Norman argues that "design should be invisible" and that the best interface is one that the user barely notices. He emphasizes that design should minimize the need for learning and reduce the cognitive load on users, allowing them to perform their tasks efficiently and effectively.
On the Web development, is a growing recognition that "less can indeed be more". The best Frontend Developers and UX Designers understand that their goal is not to overwhelm users with numerous interactions and flashy elements, but rather to create effective and efficient user interfaces (UIs) on websites and apps.
PHILOSOPHIZING:
Even on the nature, the design of nature forms are only the necessary to make things done.
PRO TIP:
Please, don't use the term "intuitive", if YOU DON'T KNOW how the mind of users works. So, make tests and UX research, before say that.
The power of simple UI
ENHANCED Usability: Simple interfaces are easier to navigate. Users can find what they need quickly without getting lost in a sea of buttons, menus, and options. By minimizing the number of elements on the screen, designers can guide users towards their goals more effectively.
Cognitive Load REDUCED: When users encounter a cluttered interface, they have to spend more mental energy figuring out what to do. This cognitive load can lead to frustration and abandonment. A minimalist approach reduces this load, making interactions smoother and more enjoyable.
FASTER Load Times: Fewer elements mean less data to load. This can significantly improve page load times, which is crucial for user retention. In a world where users expect instant results, a fast, clean interface can make a big difference.
FOCUS on Content: By stripping away unnecessary elements, designers can ensure that the primary content stands out. This helps users focus on what truly matters, whether it’s reading an article, purchasing a product, or filling out a form.
The excessive UI is BAD
User confusion: Overloading an interface with too many options can confuse users, making it difficult for them to decide on their next action. This confusion can lead to higher bounce rates and lower conversion rates.
Hidden costs: Excessive UI elements can hide critical information, leading to poor user decisions. For example, in the financial sector, hidden fees or complex terms can lead to user dissatisfaction and mistrust.
Increased maintenance: More elements mean more potential points of failure. Keeping a UI simple reduces the risk of bugs and makes maintenance easier and less costly.
Low technical capacity: It's very easy to just put a button for everything. Making something simple and effective requires a deep understanding of the user's and business's needs. Something that few professionals are interested in pursuing. (thanks to @evertjr on X)
UX ethics considerations
There are real-world scenarios where things go worse.
Some industries (such as insurers, banks, telecom...) are universally known for often use "Dark Patterns", to manipulate users into actions that benefit the company.
This are developed as a feature.
This practice is widely regarded as unethical on the good books of UX and Human–Computer Interaction, or even in some legislations. These dark patterns can include:
- Complicated cancel/delete processes: Making it hard to cancel subscriptions or services, and exclusion of accounts or personal data.
- Hidden costs: Concealing fees or charges within fine print.
- Deceptive design: Tricking users into purchasing additional services or products they don’t need.
Using such tactics might bring short-term gains, but it usually results in long-term damage to the company's reputation and customer trust.
Insights from experts
"The best designs are those that are intuitive, requiring the minimum amount of cognitive load from the user. Complexity is acceptable, as long as it is understandable and necessary. We should avoid unnecessary complications." — Don Norman
"Don't make me think."
— Steve Krug"Simplicity can only be achieved through hard work."
— Clarice Lispector
BOOKS RECOMMENDATIONS:
- The Design Of Everyday Things
- Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
TAKE ACTION:
No matter your position, whether it’s Dev or another, talk to your Design and Product team if you’ve found areas to improve and reduce complexity. Validate whether it’s worth implementing. The important thing is that you’re paying attention to simplify the user experience.
Conclusion
The best Frontend Developers and UX Designers strive to produce less UI not because they are lazy or lack creativity, but because they understand the profound impact of simplicity. Simplicity and transparency in our designs, build trust and satisfaction among our users.
By embracing minimalism and prioritizing user needs, both developers and designers can create efficient, and ethical interfaces, that enhance the user experience, producing successful interactions for better business outcomes.
I hope you enjoyed! ✌🏻
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