I'm working on a leaner and more transparent alternative to Google Analytics without all the privacy baggage. It's called Plausible Analytics and y...
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So if you don't use cookies how do you report on new vs returning users? This is pretty important for a website. If you don't have the ability to look at a device behaviour over multiple sessions you are very limited in your understanding of customers and your product. As you mentioned Google analytics is free but uses your data. That's why we also have something called Google Search, Google Maps and so on for FREE. Finally, of you are a small businesses which wants to promote its brand, what's wrong with doing retargeting and leverage Google Ads ecosystem?
Like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics. Some people are fine running GA and are happy to use Google Ads and the rest of the Google ecosystem. On the other hand, some would prefer to focus more on privacy of their visitors or on not having to get cookie / GDPR consent etc. Plausible is more meant for those use cases.
I've answered the new vs returning aspect in another reply.
I'm curious to learn about the new vs returning metric as well.
Here's how it's counted:
Instead of setting a cookie with a unique user ID, we simply count the number of unique IP addresses that accessed your website to determine the visitor count.
To enhance the visitor privacy, we don’t actually store the raw visitor IP address in our database or logs. We run it through a one-way hash function to scramble the raw IP addresses and make them impossible to recover.
To further enhance visitor privacy, we add the website domain to their IP hash. This means that the same user will never have the same IP hash on two different websites. If we didn’t do this, the hash would effectively act like a third-party (cross-domain) cookie.
Network Address Translation allows many unique users to share the same public IP address. For this reason we also add the User-Agent string to the hash, although we don’t store the actual User-Agent string.
There's some more detail on what we collect and how we do it in our data policy.
But what if their IP are changed? For example, they can change between different wifi/mobile networks. And on mobile network, some carriers actually assign a different IP if the user disconnect from mobile network for a long time.
If they change the IP they will be counted as another visitor. Similar as in if someone blocks/deletes their cookies, they become new visitors too. Not having to show a cookie banner is a worthwhile tradeoff for many sites though.
Can we just go back to hit counters already?
perhaps we should release one next? :)
How does it compare to Matomo/Piwik?
Matomo/Piwik is great if you're looking for a more ethical full-blown Google Analytics replacement with pretty much all the same stuff that GA tracks too. So compared to Plausible it has a heavier script (22.8 KB vs 1.4 KB) and it is a bit more difficult to understand for people not too experienced with website statistics.
Plausible is built with simplicity, speed and privacy in mind so you're set out of the box. No need for extra configuration to make it compliant with regulations and no need to spend time exploring all the different reports and metrics. We just show few of the key metrics on one single page.
I can confirm that Matomo is a great alternative of GA but not the best one I ve encountered by now . For example it creates 16 dB tables in WP.
Yeah, it is not a very lightweight solution as it tracks pretty much the same amount of data as GA does.
My take after looking at the website is that it has simplicity of use going for it (like Piwik did in the early days) but it's not as open because of the lack of support for self-hosting.
Yeah we're open source and the full code is on Github but we haven't made it ready for easy self-hosting yet. The focus was on building the product first and we're a small team. There's some progress on the official Docker container with several community members involved so hopefully easy self-hosting will be ready too soon! Here's the thread github.com/plausible-insights/plau...
Hi Marko,
You have mentioned some crucial points, in contrast, to use of Google Analytics. But, I think the major reason for websites to use GA as the primary tracking tool is that it's free.
Spending thousands on website design, maintenance, tools, plugins, servers and other services, GA seems apt.
Plausible seems nice, however, it's paid after the trial, which makes me reconsider GA. Just a simple observation.
Alongside, personal data via GA is already with Google, as most of the users, and all Android users compulsorily require a Google email id.
Then taking into consideration the size of code, yes, it is a major issue, but, at the same time, GTM allows me to fire multiple tags using a single external file. If I'm configuring Plausible in GTM, then the file shall still trigger. If I cannot configure Plausible in GTM, then two files (scripts) are triggered, one for GTM consisting of remarketing and other behavioural tracking tools like Hotjar tags and the other one is Plausible, wouldn't this take longer?
And, as you mentioned that Plausible is neither a clone not replacement, it means that I need to track my website using GA + Plausible. Won't this take longer? Considering, another 1.4Kb shall be loaded?
For Privacy Policy, it's a mandate in every country to inform the users about privacy policy and request their consent. Failing to do so, E-Commerce websites, cannot sell goods/services worth a penny, I'm sure you are aware of it. So, there is not a major issue in adding a section for Privacy Policy related to GA cookies. Also, trusting No. 1 Tech Company is simple for people. Without trust from people, how can someone be No. 1?
Also, what is the effect of Plausible as a render-blocking resource (JS) for WordPress? Since 30% of the web uses WordPress.
The multiple formats are used for different reasons, and it's good that the data is centralized. SEO works on organic & referral traffic, Web development needs to account for OS, Browser, and Mobile users. UI/UX takes care of the Devices. Content looks after the user behaviour, and sales can be measures in terms of money. So, ultimately, all the data is useful for someone or another. Plus, the UI/UX of the GA dashboard is really simple. Alongside, other Google Tools like Ads and Search Console are integrated. Does Plausible provide these metrics? If it does, then it shall be really helpful.
Yeah, like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics and Google's ecosystem. Some people want to run GA and want full integration with Google Ads, advertising and the rest of the Google ecosystem. Plausible may not be the best solution for those use cases.
We designed it more for use cases where people want to de-Google-ify their sites, or where people want more privacy to their visitors or people don't want to deal with all those cookies and GDPR consent prompts etc.
There is no issue with WordPress websites but we do want to provide an easy to use plugin for WordPress. It would be easier to implement Plausible that way than having to insert our one line script into your site manually. It's on our roadmap.
Hi. Frankly, i didny appreciate to not find a pricing oage on the website. I can dubscribe for a 30 days trial but... Then? What happens? Why don't you tell it clearly? Why do I have to use Google to find the the startin plan is 6€/month?
We have a link to pricing in our top navigation bar and it is also prominently displayed on our home page.
Sorry, you're totally right. I apoligize for my comment. I shouldn't post anything at night when my eyes are too tired even to see what's cleared displayed :(
No worries, it happens!
So it can't be used for free as an OSS project?
The full code is on our Github page so you can take it and run it github.com/plausible-insights/plau...
We're also in the process of developing an easy self-hosted solution via Docker container. You can track the progress (and perhaps even help get us there faster) here github.com/plausible-insights/plau...
You‘re right. Personally I just want to know how many visits I got for each site, where they come from and how long they stayed. However, I used GA because it was (and probably is) the gold standard and „must have“ tool for analytics. I may reconsider this in the near future - thanks for your post 🙏
you're welcome!
I can't say i would agree with most of what is written here...
I ma not saying Google is all sunshine and rainbows... there might be better alternatives for some users.
@markosaric thanks for the good summary of the reasons against Google Analytics. I don't agree 100% with every single one of them, but I'd like to make a point to that blocking GA thing. If you compare, for example, figures from the Acquisitions report with other sources (like a bill from a social media service - which hopefully is correct) you recognize that a bunch of sessions are missing in GA. Of course it depends on the type of your audience if they use blockers or not. Anyway, Aleksandar, some blockers support blocking GA already by their basic setting. Moz.com once ran a test about how much traffic you might lose for which reason. That was in 2018. According to the marketing team in my company the “dark traffic” is continuously growing.
What do you think of Cloudflare's analytics?
Safe? Need to ask for cookies? Enough information?
These are what they provide, BTW.
What if a client wants to use Google Ads to boost website traffic? How would I go about tracking marketing campaigns such as those? I'm asking because analytics offers integration with that other platform. I would assume that maybe ad urls could just use query params and Plausible could just track custom events if a visitor came from a Google Ad or social media?
We do have goal / event tracking. But like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics and Google's ecosystem. Some people want to run GA and want full integration with Google Ads, remarketing and the rest of the Google ecosystem. Plausible may not be the best solution for those use cases. We designed it more for use cases where people want to de-Google-ify their sites, or where people want more privacy to their visitors or people don't want to deal with all those cookies and GDPR consent prompts etc.
I'd love to one day see an information & trust brokering protocol for which tools like these can implement clients.
But this is a statement in a conversation that may one day lead to that.
I'm glad to see it's not all a blocking vs collecting arms race.
Thanks, Mr. Saric.
thank you!
Great article Marko! I setup my page web3.coach last month without GA (or any other) tracking system and I couldn't be happier. Focusing on page views is often a bad practice when growing a site anyway bc it doesn't tell you much but there are few use-cases where anonymous, privacy respecting tracking would help. I will check your system later in the afternoon :)
Thank you!
Your Plausible analytics are quite similar to Fathom analytics. What's the difference?
We're both starting from the concept of simple metrics but I assume we will diverge more and more as time goes on and as we focus on our different interests and priorities. We have a public roadmap where you can get a good idea on what's coming up and where we're heading next.
Plausible is open source so one of the goals is to try and get an easy self-hosted Docker container. There's work going on now and you can follow the progress here.
All right
And for you information, Fathom is open source too, and quite easy to self-host
I thought they closed their product and only had an older, less powerful version as open source?
The demo looks promising. I run a pro wrestling blog as a side thing and I use Google Analytics to check the growth that my site gets on a weekly basis.
I might check out Plausible (great name, by the way). Great read though!
Sounds good, thank you!
'Friends don’t let friends use Google Analytics' - Now thats Genius
Glad you like it! :)
I'm so glad that I bumped into your article. I'm, too, building a website, and (as a developer) cookieless is my main focus. Definitely will give your product a try.
That's good to hear, thanks!
This makes me feel we should do away with everything. Cz every business makes money out of you and every interaction with any other person is a privacy risk.
Thanks for doing this. The world needs a viable alternative!
Thank you :)