Customer relationships lie at the heart of every business. Selling is important and every dollar invested into a CRM system yields up to $8.71. With hundreds of vendors on the market, it’s natural to go the easiest way and buy an off the shelf software. But there are situations when it’s better to develop a custom CRM.
If used correctly, CRM can improve productivity by 30%. – Salesforce.
This productivity boost can be offset by a number of issues that come with ready-made CRM:
- Costs that spiral out of control;
- Too much time spent on onboarding;
- Costly integration with other products (especially if you use custom solutions);
- Poor scaling;
- Insufficient automation;
- Data migration issues;
- Lack of custom features and workflows, etc.
Now, let’s see how custom CRM solutions stack up against these issues.
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