When you’ve just released your digital product, under the theme of customer focus you’re trying to capture whoever comes through the front door. We know it may sound crazy, but to better serve your customers you need to find the “right” ones, and reject others.
For most owners of small and medium businesses, there’s a subconscious pressure that they have to be customer-centric in everything they do. Oftentimes, going through the rush to make more sales and keep pace with the customer desires, businesses get into unpleasant situations.
The reality of customer-focused strategy is that you need to build relationships which are rewarding for both client and your business. This means that you need to maintain business hygiene by better serving the tribe of product fans and partners and getting rid of “toxic” clients.
Focusing on the right customers frees up resources and provides better care for your best сlients.
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