I often notice that many business owners with excellent products and services make a common mistake on their social media and web assets. This mistake hinders their lead generation efforts or results in significantly low conversions.

Instead of trying to identify the reason behind that's preventing them from getting leads, they continue to wonder why they aren't generating leads or why their conversions are so low.

The truth is, it's not difficult to rectify the situation.

Flipping the script is actually quite easy!

If you're a business owner who is using social media and web assets to generate leads for your business but isn't seeing the desired results, here's what you should do:

1. Build an Ideal Customer Profile (ICP)

The first step is to understand your audience.

For instance, if you are a freelance programmer or software engineer who run a tech company, you need clients.

If this is so, you need to start with building ideal customer profile (ICP).

It's not difficult.

You may already have a few clients, or you might know who your potential customers could be.

Write down everything you know about them—their location, interests, needs, finances, and any other relevant information.

This is your ICP.

2. Identify pain points

The next step is to find your audience on social media, and forums, or reach out to them directly to ask questions.

And if you can't ask questions, you can see their engagements and you will understand their pain points and aspirations.

3. Plan content around those pain points and aspirations

Since you know your Unique Selling Proposition (USP), you can easily create content that addresses those pain points and aspirations, helping your audience succeed in their business or personal life.

4. Publish your content on social media and web assets

Now it's time to publish your content.

Publish each and every piece everywhere, on web assets, social media and in webinars.

I am 100% sure that you will experience a significant increase in leads and conversions!

It's easy, but it requires hard work.

PS: If you need help generating leads with affordable SEO and SMM, you can avail my services without breaking the bank. - Junaid Raza