You must have heard - ‘Never judge a book by its cover.’
But your website is going to be judged by its cover only.
Yes!
People will judge your website by its design. If your website does not have a clean, consistent, modern, and practical design, your audience will hit the close button and visit a competitor's instead.
Your web design sets the first impression, so it is crucial to make it a good one. If you own an eCommerce company, it's even more critical — you're appealing to multiple shoppers, and making one lousy impression can derail a sale.
To keep yourself on the right track, check out these five web design tips that will guide you in the right direction!
Consistent Design That Fit Your Brand
The first web design tip is to create a consistent design that fits your brand. Because with your web design, you have to reflect your brand. Website is the first glimpse people get of the brand, so it is crucial to get them to know you as soon as they enter your website.
To design a consistent website, you need to create a style guide. It helps you set a consistent look for your website. Moreover, it ensures that whoever works on your website, your design will look the same.
When you build your style guide, you'll need to focus on:
- Brand color scheme
- Font color
- Font style
- Image style
Try to create a perfect style guide as it can help you build a consistent brand image throughout your site.
Easy To Use Navigation
The second most critical component of web design is easy to use navigation. When people visit a website, they want it to function fast. If they struggle using it, they'll bounce from your site and move to your competitor's site.
So, when you design your website, focus on creating easy-to-use navigation. As it will make it easier for people to browse your website and find what they are looking for.
Highlight Value Proposition
The piece of information available on your website is your value proposition. It showcases how your product or service will help your viewers. From any business perspective, this is incredibly important since you're appealing to numerous decision-makers.
When writing a value proposition, think about your audience requirements. How will you explain your services? Whether it's quick turnaround, pricing, personalization, it is crucial to highlight everything that matters most to your audience.
Click-Worthy CTA Button
When people first visit your website, you want them to take action. Whether it's to get a free trial, sign up for your emails, or download a file, you're ultimately looking for visitors to take the next step forward.
CTA buttons are crucial as they guide your audience. Without which, these leads may not know how to take the next step.
While crafting your CTA button, the first thing you need to ensure is that your buttons stand out. If people can't see them, it is of n. Your buttons should match your brand color while still standing out on the page. Second, try to make your CTA button descriptive.
Engaging Visuals To Draw User Attention
The best tip is to use visuals to draw people's attention. Visuals play a critical role in engaging your audience on your website and getting them to interact on your pages.
You can include various visuals on your web design, like:
- Images/Pictures
- Videos
- Graphics
- Infographics But try to use original photos as it will make your site feel more authentic and personable.
The Bottom Line
Your business website is critical for your online business growth. Having a spectacular web design will help your business stand above your competition. If you are unsure where to start with your web design, a web development company can help.
Yes, you can outsource web development!
Outsourcing web development is an excellent solution if you want to build a spectacular web design but don't want to hire an in-house team. Outsourcing your projects to the best mobile app development company gives you access to skilled developers and is beneficial & profitable to your business since it involves low costs. It won't matter if you are a startup or an established company; the advantages of outsourcing remain the same.
Outsourcing web development pays off in specific ways, such as cutting the hiring & operational costs, reducing the time-to-market, or hiring top talents from across the world.
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