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Doing outreach is key as a freelancer
With outreach alone, I got 10 clients in the last 2 months
Here is everything I know about outreach
First thing first, what is outreach?
Outreach is the act of sending messages to people
(in our case potential clients)
So, with outreach, you close clients as a freelancer
Yes, you might need to get on a call with them, but that leads from the outreach too
There are a lot of ways you can outreach
- Twitter DMs
- Cold emails
- Instagram DMs
- And more
The most important part is choosing one of them
and STICKING WITH IT
Don't try 5 methods of doing outreach at the same time
Choose one to begin with and master it
After you choose your medium of doing outreach you need to create a script
Don't use a template you find on the internet
Why?
Because everyone is probably using it
Try to create something of your own
Here are some things to keep in mind:
Start with a compliment, you are more likely to get a reply this way
Keep it short, people won't read a long message especially if they don't know you
Create a clear call to action, make what they need to next clear for the client
Add social proof (if you have)
Now, you have a script, but who do you DM?
For my outreach, I recommend quality over quantity
So only DM specific people. People who are your ideal clients
Since I use Twitter to do my outreach I find potential clients while scrolling through my timeline
After you find the potential clients, you need to do your research
Don't skip this part
Read some of the content that person created
Click the links they have in their bio
You don't need to spend more than 15 minutes on this, but make sure you do it
Then you need to build rapport with the client
What does this mean?
You need to build a connection with them
How do you do that?
By engaging with their content
Make sure they see your face a couple of times before you DM them
Only after you do this for a few days, DM them
After you send them the DM way a few days and then FOLLOW UP
This is key and so many people don't do it
I got most of my clients after following up
Don't stop until you get a reply if it is a no
Because at the end of your day your goal is to a reply
One thing that you can do to be more likely to get a reply is to give value for free
If you do email marketing send them one email for free
Don't ask for anything back, tell them to try it out
Make it easy for them to say yes
Lastly, remember that as with everything practice makes perfect
You'll change your script with time
You'll get more and better replies with time
But that improvement only comes with practice
Aim to send one DM per day at the beginning
I hope found this useful and if you did please let me know. If you have any questions feel free to DM me on Twitter._let me know. If you have any questions feel free to DM me on Twitter.
Top comments (2)
Valuable content.
Outreach is done through all digital platform (Social media, Email) actually these are the 2 effective channel in marketing and sales
But when doing the outreach take note of the content which is important. In email outreach "Effective subject line" is important for the open rate and the open line is also important. Now even the outreach is personalized with the video (Brand speaks to the audience) where it gained more attention among the audience that 76% of the consumers have reduced from opting out.
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