Are you looking for an effective way to drive business, increase your client base and supercharge your earnings? Then you need to incorporate an effective digital marketing strategy immediately!
What is digital marketing?
We hear the word digital marketing quite frequently but, what is it exactly? In layman terms, digital marketing is simply the promotion of goods and services using the internet.
Traditional methods of marketing required you to physically engage with your customers by contacting them at specific locations just to make sales.
Don’t get me wrong, it works... but allow me to outline five ways digital marketing can achieve the same result, on a much larger and effective scale.
Increase potential customers.
Do you remember the days when you would print flyers and go to church to advertise ForeverLiving products? Why? Because that’s where the largest crowd was!
Not anymore! Digital marketing has made it easy for you to connect with potential clients where they spend most of their time – on social media!
Facebook and Instagram alone have a staggering 2.8 billion and 1 billion active monthly users respectively. If you target a fraction of clients on these platforms, imagine what your account balance would look like!
Using regular marketing methods, how many church services would you have to attend to reach that same number of potential customers?
Target your ads.
Digital marketing provides you with tools to help you target your ideal client base. You are no longer advertising to random people, you begin to target specific customers who are in need of your product and are more likely to buy from you!
Reduce your budget.
You can advertise digitally no matter how small your budget is. This levels the playing field, especially for small businesses, who typically wouldn’t be able to compete with the advertising budgets of larger companies.
Adjust your ads.
With digital marketing, you have the ability to run multiple ad campaigns and as a bonus, gather information which can be used to adjust your advert strategy easily. You can review the ads that underperform and adjust immediately. This is not possible with traditional marketing campaigns.
Track your conversion rates.
The rate at which people purchase your products compared to the total visitors to your site, is referred to as the conversion rate. You can use this powerful tool to identify where most sales are generated and what your clients like to purchase.
Traditional marketing cannot capture this accurately. How much consistent profit could you make if you stock items that your customers buy readily without thinking twice?
Quite frankly, there are numerous upsides to digital marketing. Leverage on this and the growth of your business would amaze you!
To recap
- It gives you the opportunity to reach a wider audience.
- Digital marketing provides tools to help you target your ideal customers.
- It is cost effective compared to traditional marketing methods.
- It enables you to adjust your ad strategy easily.
- Using digital marketing, you can track your conversion rate.
So take the plunge today! Start taking advantage of this surefire method to increase your sales and start smiling to the bank!
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