According to SimilarTech, BigCommerce powers 37,278 online stores including Toyota, Tyler’s, and Clarks. Magento has a much bigger market share with 133,425 websites and big brands such as Bauhaus and Burger King on their client list. In 2018, the total value of merchandise sold on websites handled by Magento amounted to $155 billion. This doesn’t mean you need to choose Magento and call it done.
Ease of use
Setting up a BigCommerce website is much easier than Magento. The BigCommerce dashboard demands only minimal coding knowledge and has an intuitive dashboard that makes it simple for store owners to get their site up and running.
With Bigcommerce, you get access to step-by-step instructions, useful tutorials, and tooltips that simplify the website development process. In the paid plan, BigCommerce provides excellent customer service. Additionally, the ecommerce solution comes with a website builder that enables merchants to build and operate the website without web technical knowledge.
How easy is Magento to use? Building an ecommerce store on Magento requires the technical expertise of the platform, thus you’ll need to hire a certified Magento development company that has an experienced team of developers with profound knowledge in HTML, CSS, PHP, Java, and JavaScript programming languages.
Magento is written on PHP, so you can customize the store the way you need and has access to unlimited selling capacity. On the other hand, BigCommerce also allows you to customize your ecommerce website store but with many restrictions and this customization can cost a pretty penny.
SEO
Search engine optimization is vital for any ecommerce store. Recent research claims that 75% of users only check the first page of Google results. If your company doesn’t show up on the first page on the search engine, there is a high probability that your potential customers won’t find your brand.
To develop your online business, you need to optimize your store for search engines. Fortunately, both BigCommerce and Magento come with powerful SEO tools. Both platforms give you an opportunity to perform significant tasks such as optimizing your pictures, customizing page meta tags, altering search links.
BigCommerce has many SEO features such as robots.txt file and Google sitemap to perform professional SEO configurations for your pages and headlines. With BigCommerce, store owners also get access to a program called SocialShop that enables you to post promotions on Facebook, Pinterest, and Twitter.
Magento is known for its SEO friendly options. Being a self-hosted platform, Magento Open Source offers a lot more flexibility and control regarding SEO for maximum output. Magento 2 has introduced many improvements to SEO such as Auto-Generation and Schema.org features. Auto-Generation is aimed to set templates for product metadata and Schema.org could help to boost the search engine rankings of your ecommerce store.
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