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A Quick Guide to Migrate from Universal Analytics to Google Analytics 4

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GA4 is a reliable and easy-to-use system for migration from UA to GA4. The migration process is quick and painless, So you can get started with GA4 right away. The new upgrade, Google Analytics 4 ( GA4 ) has surprised many as Google is using a new naming convention. Though Universal Analytics had major updates in the past like Global Site Tags and Google Tag manager, the release of GA4 is considered to be the biggest move by the search engine giant. This change is much needed, with exponential growth in mobile applications in the last 8 years. Google realized the need to unify the experience between Website + Application to provide accurate data for Google Analytics users. Also, the recent privacy policies over cookies on user tracking, needed the new analytics tool to be compliant.

Let’s explore in this blog…

Migrating from UA to GA4 using GTM
What will happen to your already existing UA?
Key Differences between UA & GA4
Cool Features of GA4

Click to Learn More: A Quick Guide to Migrate from Universal Analytics to Google Analytics 4

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manusankar6205 profile image
manusanker

We prepared a checklist for smooth transition from UA to GA4, i hope this blog will help for readers and those who are looking for UA to GA4 migration
zyxware.com/article/6530/google-an...