Animations are crucial tools for promoting a brand or company. There are various styles of animation to build your business.
Do you know the best choice when it comes to your soon-to-be masterpiece? You have to make the right decision between motion graphics, 2D animation, or 3D animation.
Started analyzing? Or started searching on the browser to get distinct details?
Here to help you with some tips on when and where to use the right kind of animations
Before selecting the kind of animations for business, one should know what purpose the video serves. Scrutinize and prepare answers to the below questions.
1.What you’re trying to attain with the animation video?
2.What results you want from your viewers?
3.What is your key objective/goal?
4.What is the intention of a video? (explaining, selling, telling any story, training)
5.Who is your core audience?
If you’re ready with answers to the above questions, you can choose the specific style of animations for the proposed video. Let’s explore why and when to select the right kind of animation for a prospective purpose.
Motion graphics
It’s a genre of animation with graphic design that entice the audience effectively with a voice-over narrating the visuals. It’s a perfect choice for presenting the data, or statistics about the company’s growth to a prospective audience.
Many people find it difficult to figure out from bar graphs or any other complex data, it’s superior to deliver these details with motion graphics animation. This in turn makes the viewers to understand the video content from stunning visuals with voice-over.
2D animation
Well, everyone enthralled by 2D cartoon series animation. However, cartoon animation varies from commercial 2D animation.
If you have a mascot or 2d character for your brand, build your potential customers by sharing a story on social media with 2D characters as protagonists. It aids to provoke an emotional response from your audience and easily convey the exact message to target people.
With the help of 2D animation, a brand can deliver its key content in the most approachable or humorous way. Eventually, it goes viral and suddenly develops a huge network of people.
3D animation
3D animation is more resourceful and preferable than 2D animation. Everything a company or firm wants to display in 3D space, like exemplifying a product in 360 degrees, contains clear-cut edge visuals and immense specifications.
Ultimately, it reaches a more potential audience as it demonstrates the applications and descriptions of products with crystal clear visuals.
Besides, in the field of architecture and real estate,3D animationis the only ideal choice to walk through any exterior or interior design of the proposed project.
Hope you got some insights on styles of animation, why and when to pick them for a specific choice for prospective purposes leading to the growth of a business.
Top comments (2)
Motion graphics, 2D animation, and 3D animation are all types of animation that can be used for business purposes. The best choice for your business will depend on your specific needs and budget.
Motion graphics are typically used to create short, eye-catching videos that are used in marketing and advertising. They can be used to explain a product or service, tell a story, or simply create a sense of excitement. Motion graphics are relatively inexpensive to produce and can be created quickly.
2D animation is a more traditional form of animation that uses hand-drawn or computer-generated images to create the illusion of movement. It can be used to create a wide variety of content, from cartoons to educational videos. 2D animation is more expensive to produce than motion graphics, but it can be more visually appealing and detailed.
3D animation is the most complex form of animation and uses computer-generated 3D models to create the illusion of movement. It can be used to create realistic or stylized images, and is often used in films, video games, and architectural visualizations. 3D animation is the most expensive type of animation to produce, but it can be the most visually stunning.
3D animation video improves Brand awareness. Any idea is more interesting and grabs public attention when presented as an animated video. In digital world, 3D is the most effective technique to advertise your brand. It motivates customers to come to your store, shop, and support your business. 2D animation is less popular and less engaging than 3D animation.