Apusher is a new startup aiming to change the game in working with bloggers and marketing in general. The founders of Apusher have carefully studied the market and developed a platform that uses artificial intelligence and blockchain to create a whole ecosystem for easy interaction between bloggers and brands. The team aims to compete with all advertising agencies that profit from high commission percentages. Let’s break down the product below.
Problems of Influencer Marketing
Evaluating Results
The Apusher team has identified several key issues faced by brands and influencers. Often, brands struggle to determine how active and real the audience of a content creator is. Fake followers and inflated metrics harm the company's budget and complicate strategic planning.
Many companies find it difficult to assess the return on investment (ROI) and generally understand how a content creator has impacted the growth of the brand. Users don’t always click the links in descriptions or use promo codes.
Sometimes, a YouTube video integration needs to be done several times to achieve the desired results. If the strategy has a KPI of 100,000 new users from YouTube, even the most experienced influencer marketer will find it complicated to measure the results.
Of course, this can be seen through organic growth, but the numbers will never be precise. Real case: once company N launched several YouTube integrations simultaneously, and there was a huge boost in organic boost. Later, it wasn't clear which content creator caused the boost. And according to UTM links in the video description, there were below 10 clicks.
Advertising Campaigns Budget
In 2024, due to the high competitor scale, as YouTube king Felix Kjellberg, aka PewDiePie, said, "authenticity is fabricated." Now, popularity isn’t earned by those who just like making content, but by those who want to make money from it. Therefore, in the spotlight remain those who grabbed attention in 2010 and continue to work hard to stay there, or those who are sure "the algorithm will love it."
Because of this, smaller so-called "micro-influencers" either lose themselves or get lost, no matter how good their content is. Especially since brands have already gotten used to focusing only on the loudest, most viral, most influential bloggers.
Payment Difficulties
"We need to launch a campaign with a Tier1 blogger tomorrow, contact them and send the script, and they should start the integration tomorrow. Is he in Tennessee? Well, it’s 5 PM for us, and it’s just morning for him. Let’s do it; there’s plenty of time."
This case wouldn’t be absurd if it wasn't true. Unfortunately, such practices exist everywhere, and a bank transfer today might take about a thousand days.
Thanks to banking fees, sanctions, and other intermediaries. Especially when the blogger has already agreed. Obviously, there are alternative payment methods, but bureaucracy hasn’t been canceled, even in such a technological age.
Why Apusher Chose AI and Blockchain
The team decided to solve all these problems and create a platform that will help both sides work efficiently, quickly, and effectively. Given the content struggle era, it’s essential to use the right tools.
Artificial Intelligence for Seamless Content Analysis
Apusher uses AI for campaign verification. All a brand needs to do is place an advertising order on the platform and set the budget. Thousands of bloggers of various scales and active social media users will create content and send it for verification by ML. Thousands of posts gain clicks, and companies acquire a real audience.
Blockchain Ensures Secure, Fast, and Transparent Transactions
Blockchain provides transparency and reliability for all transactions on the Apusher platform. This eliminates the possibility of fraud and guarantees that both parties will comply with the terms. Most importantly, international transfers without fees from traditional payment systems for urgent integrations at a global level.
Also, all transactions on the platform are secure — the blogger will not receive payment until the advertising integration is verified as per the brand’s instructions. Both large and small influencers can receive fair compensation for their work by converting their stats into the native Apusher token.
Redefine the Influencer Industry
Apusher is a platform created to become a reliable partner for brands and influencers, ensuring flexible, transparent, and fair interactions. The startup team aims to keep their product one step ahead by adapting to market changes and implementing technological innovations. This will help brands and influencers work faster and more effectively.
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