Social listening is tracking and analyzing all social media platforms for conversations related to your brand and using the insights which you found out to build and discover opportunities to act.
It is a great way to keep tabs on what customers, prospects, feedbacks, etc agave to say about your business/brand/product/services, etc.
It entails monitoring your brand's social media profiles for customer feedback, direct or indirect mentions of your brand, any conversations with relevant topics, keywords, industries, or, competitors. This is followed by an analysis of that information. The resulting conclusions will help you determine the best ways to improve your brand awareness, social media strategy, and social presence.
Now you may be wondering, which are the best social listening tools. The market of social media monitoring & listening software is extremely diverse and it might be difficult to decide what social listening platform will fit your business best and figure out how to optimize it for your social media marketing strategy. Here are the few ones with different functionalities and expertise.
BytesView is an advanced machine learning and NLP-based text analysis tool. It can compile and analyze large volumes of text data from multiple information sources with ease. The various text mining and analysis models can help you analyze and extract valuable insights from unstructured text. They also offer API services that can help you train custom data analysis models with data specific to your organization to increase accuracy and efficiency. The dedicated plugins make it much easier to integrate unstructured text with our system for analysis.
Brandwatch is a consumer intelligence and social media listening platform. Brandwatch is an enterprise social intelligence leader, empowering over 2,000 of the planet’s most admired brands and agencies to make insightful, data-driven business decisions.
Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors. Our mission is to make social listening, social media analytics, and competitive intelligence affordable for businesses of any size - from startups and small businesses to marketing agencies and international corporations.
Mention is the leading tool for brand monitoring, social listening, and reputation management for enterprises and agencies
The application creates alerts for clients’ brand, industry, company, name, or competitors as well as inform in real-time about any mentions on the web and social web. Its application features include media and social monitoring, anti-noise technology, and statistics and data expert tools.
Wrapping up
I would always recommend reviewing product and pricing pages in-depth for any tool you're looking to incorporate on your team. Additionally, don't be afraid to experiment with more than one social media tracking tool to determine which will effectively meet your needs and help you achieve your goals.
References
https://medium.com/@shreya_88085/social-listening-tools-everything-you-need-to-know-and-the-best-tools-to-start-367bdbc3904c
https://www.bytesview.com/
https://awario.com/
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