Best 8 email marketing management tools for Business

1. Sender

Sender is an email management tool used by thousands of businesses from around the world to deliver effective and valuable email campaigns, engage leads and turn them into paying consumers. Sender.net created a simple and intuitive drag and drop system, which makes so easy to create professional-looking emails. No need to have HTML or other advanced IT knowledge.

Sender software has an extensive gallery of email templates that you can use. Every template is customizable, letting you adjust all aspects based on your requirements and decisions. Also, you can create your templates using your custom elements, images for your brand look, motivations, subscribers' tendencies. When you choose or create the right template, then tweak the details, adding text, images, videos until you find the right style and balance. Easily upload products into your email campaigns to efficiently showcase your goods.

Additionally, your emails are optimized not only for desktop users but also for mobile. That means your subscribers can read your emails easily using their cell phones or tablets wherever they are and at any time.

Key features of Sender

• GDPR Compliant. All of the technical servers and legal entities are based in the EU. 
• Email delivery. Sender has created an advanced email delivery infrastructure to make sure that newsletters will reach their receivers.
• Analyze and boost your email campaign results. Sender provides advanced email analytics features that allow you to measure and improve your email campaigns.
• Push notifications are the little messages that appear on the bottom-right corner of the screen. Push notifications are a marketing technique that is especially useful when seeking to engage with customers.
• Deliverability. Excellent email deliverability and dedicated IP's for our regular senders

Pricing of Sender

Free - Up to 2500 subscribers, Up to 15 000 emails/month
19 Eur - Up to 10 000 subscribers, Up to 120 000 emails/month
59 Eur - Up to 30 000 subscribers, Up to 360 000 emails/month
Many more

Sender has a wide variety of plans; you can pay monthly or prepaid - according to how many emails do you have to send.

2. Converkit

ConvertKit is an email marketing software for professional authors, companies, bloggers, and marketers. It is remarkably easy to use, and it's an incredibly powerful tool.

ConvertKit's unique feature is that it allows users to offer content upgrades with email signup forms easily. It comes with easy to manage auto-responders. With the ConvertKit platform, you can simply segment receivers into those who are interested in your content and those who are already paying customers. This segmentation helps personalize automated emails.

A lot of ConvertKit features are designed specifically for professional creators and bloggers; that's why this platform is usually rated as the best email marketing tool for professional bloggers.

Pricing of Converkit

ConvertKit offers a 14-day free trial, and pricing starts from $29/month. Also, they have a 30-day refund policy.

3. Mailerlite

Even with their usage simplicity, they still succeed in offering a wide range of opportunities when it comes to things like newsletters. Additionally, they offer fast and easy to use editor. The editor works smoothly and has all of the things you could need.

If you want to create separate columns, you can use their 'products' feature and change it as needed. They also allow you to analyze track changes, which makes it easy to understand what you need to change or what you are doing correctly—a feature unique to MailerLite: the ability to add Facebook and Twitter posts directly to your email.

Recommended if:

You are a small business owner or a freelancer

This email marketing tool is perfect for those who have not a big marketing budget but still need a platform that does more than just send emails. MailerLite features include contact tagging and segmentation, landing page editor, and many more.

You are a blogger or creative

MailerLite also has unique features created especially for bloggers, including WordPress integration, RSS campaigns, and video marketing.

You are a beginner

With a simple interface, easy-to-use editor and intuitive navigation, MailerLite is the best choice for anyone who is just the beginners with email marketing.

Pricing for Mailerlite

Mailerlite offers a Free Forever plan (1000 subscribers and 12 000 emails)
Prices start from $15 for 2,500 subscribers and include unlimited emails and user accounts.

4. Mailchimp

This email marketing service is one of the most well-known email marketing service providers around the globe. Probably because it is one of the cheapest email marketing tools and great for beginners, it comes with an easy to use newsletter builder, segmenting contacts into groups, autoresponders, and tracking for analytics. Additionally, it allows you to set up delivery times based on the user's timezones, which is quite a unique feature.

If you have an e-shop or a blog, then you can integrate MailChimp with WordPress, Shopify, and many other platforms, when it comes to automation features, the Mailchimp platform is still quite limited when you compare it with other email marketing tools.

Pricing of Mailchimp

Mailchimp, the same as Mailerlite, offers a forever free plan which allows sending 12,000 emails for up to 2,000 subscribers.
Although, forever free plan is pretty limited because you don't get all the features. For example, send-time optimization, multi-variate testing, advanced segmentation, etc. You are also required to present their branding in your newsletter, which doesn't look professional.

Their subscription plan starts from $10/month for up to 500 subscribers.

5. GetResponse

GetResponse simplifies email marketing for small businesses. That's why it is well known around marketers.
It has some amazing marketing automation features which allow creating smart, automated email campaigns.

With GetResponse drag and drop builder, it is easy to create email campaigns, send content designed for specific segmented groups. These tools helps to create effective email campaigns to boost your profits.

GetResponse has beautiful responsive forms, A/B testing, landing pages, tracking, and auto-response.

Pricing of Getresponse

GetResponse has a 30-day free trial. Their pricing starts at $15/month (1000 subscribers).

6. Sendinblue

SendinBlue's email marketing platform was created to help small-to-medium businesses deal with automating email marketing on a budget. Its comprehensive feature set like marketing automation, SMS, transactional emails, landing pages, and Facebook ads and they even offer competitive pricing.

Recommended if:

You need to send one-on-one campaigns.

This email marketing service is one of the best tools for transactional emails. Its automation workflow designer allows building email campaigns triggered by opens, clicks, and even webpage visits.

You're an eCommerce

With features, for example, customizable triggers based on purchase data, SendInBlue is well-equipped to help eCommerce.

Reviewing SendinBlue's features, it's clear that they understand email marketing. They have built-in some smart options for helping marketing specialists to optimize their newsletters, including segmentation, personalization, and forms that are created towards increasing conversions.

Pricing of Sendinblue

Aside from its generous free plan, its paid plans start from $25 for up to 40,000 emails, making them one of the cheapest providers on the market.

7. Drip

Drip is a great email marketing platform for bloggers, eCommerce, and digital marketers. They offer a lot of tools to make marketing automation, sales funnels, and personalization easy. Also, they have integration website builders like WordPress, WooCommerce, and many others. This lets you quickly add sign up forms to get more subscribers.

What sets Drip apart from email platforms is their intelligent marketing automation tools, segmenting, list groups, smarter email, and a visual workflow builder. These characteristics allow you to reach segmented customers in your email list to get more buying customers.

Even though it's a bit pricey, Drip is the best email marketing software for those who want more advanced features.

Pricing of Drip

Drip also offers a free trial, and their paying plans start from $49 / month, which includes all their unique features.

8. Activecampaign

It's tough to fail with ActiveCampaign, they offer almost everything you need within an email marketing tool, but they do it very well. The reporting provides you insight into nearly all facets, such as page visits, openers, eCommerce, and many more.

One area that is lacking is the newsletter editor, not offering an experience as slick as other tools out there.

They also have customer messages feature. Using it can create targeted messages straight to your customers, optimizing the customer experience. ActiveCampaign message is that they are helping businesses to build meaningful connections with their customers through their software.

Recommended if:

You're serious about automation

ActiveCampaign is the most powerful automation tool allowing you to set up any automation you need.

You need integrated sales

ActiveCampaign's inbuilt CRM links up to all your email marketing data, allowing sales teams to act quickly.

You need a platform that performs multi-channel marketing

Apart from sending emails, ActiveCampaign also sends SMS, personalized 'Conversations' to website visitors, and manage how Facebook ads are displayed to contacts.

Pricing for Activecampaign

They have 14 days free trial, and its paid plans start from $9/month paid yearly.

Why do you need email marketing management tools?

There are numerous benefits of using email marketing management services – for bulk emails and automation. Some of the reasons are clear, and others are more complex, but they can make a huge difference when you want to stand out in your industry.

1. Email volume. Email management services are created to manage large numbers of email sends. Outlook, Gmail, etc. and corporate mail servers have restrictions on the number of recipients that can be included in an email and how many emails you can send in a period. 
2. Personalization and Email list management. Email marketing services allow you to segment your data into email campaigns. Those email campaigns can be based on static or dynamic marketing lists. Any information you have for your subscribers or leads can be added to personalize your emails.
3. Email tracking. A significant advantage of using email service providers is after you press send, you don’t have to question how much of an influence the email had with your subscribers, you can measure it. Track who opens the email clicks on its links, who bounced and why, and who unsubscribed.
4. Subscriber management. Subscribers can sign up for some communications and unsubscribe from others if they want to.
5. Effective HTML design. They range from simple to use, and no coding experience needed email templates. Images, texts, colors can also be stored and inserted easily into any template. You can have sharp, professional-looking newsletters without huge efforts.

Email marketing tips everybody needs to know

Build your subscriber list

Even if you have a long list of emails for clients, you should never stop adding new subscribers to it. Make sure your email list is always growing passively with a signup feature on your website.

Encourage subscribers to respond

Email marketing encourages meaningful conversations with real human beings interested in your industry. Make sure you focus on these three variables:

1. Powerful subject lines – speak to readers directly and promise them something that stands out. 
2. A compelling and distinctive voice – make sure your message sounds like it is written from a real person who cares.
3. Segmented content – targeting your email lists by demographics makes it easier to create a message that really resonates readers.

Email Personalization

Add a personal element to your email campaigns. Most of the email tools allow adding the recipient's name when the email is sent out.
Also, you can target your messages to particular portions of your subscribers.

Keep your emails out of spam folders

If your carefully constructed emails are flagged as spam, they'll never see the light of day. Start off by making sure your recipients have opted into your emails so you aren't running afoul of any regulations like the CAN-SPAM Act.

Emails should look clean

If the subscriber has opened your email because of an engaging subject line, you want to keep their interest.

• Use short paragraphs and keywords or phrases connected to your reader's interest.
• Include bullet points or numbering to help people understand the vital points.
• Images should illustrate your text rather than replace it. 

Mobile-friendly

66% of emails are opened on smartphones or tablets. If your newsletters aren't optimized for opening on these devices, you're missing out on a massive number of visits.

Test

Never send an email without making sure it's correct. Double-check your messages by sending them to another employee. Ideally, if you will check it on Outlook, Gmail, and on a variety of mobile devices.

Track your data

Check your data, how many emails were undelivered, or at what time opened more people opened your letter.

Above all else, provide value

Excellent email marketing finally comes down to giving your audience value - whether that's educational information, operational messages about your business, or messages about the products you have.
Otherwise, that email is just going to end up in the trash.