Turn a mobile application into your business

Introduction
At a time when there are more mobile lines than inhabitants on the entire planet and the number of connected devices has grown by 30% compared to the previous year, it is not unreasonable to consider custom enterprise software development to create a business.
On the other hand, we find a multitude of applications among which we will have to stand out and we will have to invest in programming and design to achieve our objective.

Advantages of the mobile application: get closer to the user
There is a constant connection with the user of the mobile application, which makes it easier for us to transmit and receive data and be close to the client.
The mobile phone has already become the reference device, and it is what we use to consume most of our internet connection time. You can reach a multitude of potential users who use their mobile phone over another device (mobile first).
Interaction with the user is almost unlimited, push notifications, geolocation and application customization allow better empathy with the user.

Mobile app templates: give shape to the idea
The mobile application can take different forms depending on what we want to achieve:
Sales channel: electronic commerce in Spain grew by 20% compared to the previous year. It is not surprising that we want to develop a mobile application with sales as objective. In addition, the measurement advantages of mobile applications make them the first option to create an e-commerce. The IoT will even make this type of applications necessary in physical stores, facilitating sales thanks to the personalization it offers to the user, who will be able to choose the product that best suits them, reducing the margin of error and therefore returns.
Process management: application aimed at improving a company's processes. The mobile application in this case is aimed at optimizing the efficiency and effectiveness of all the activities and tasks carried out by that company, streamlining procedures and saving costs.
Collaborative economy: application focused on person-to-person transactions, therefore involving the elimination of an intermediary, saving costs and reducing procedures. There are many businesses that have emerged in recent years based on a mobile application through which individuals offer a service or product.

Business plan for a mobile application: get started

Finally, and as for any other company, the custom business software development will require a business plan for this purpose that allows us to know if we can continue with the idea and define the product.
1.What does our app do? Does it cover a need? Does it have fun? This is essential to be clear about to be able to start investigating our market niche. Once we have determined what solution it provides, we will have to search the Stores for applications that are similar to ours. It will not be enough to check that there is something similar, but we will download all the applications that cover similar functions. There may even be one just like it, but it does not have the same functionalities as the one we have in mind. Once this is done, we will test them and assess if there is room for our mobile application in the market.

1. Conceptualization: in this phase we must define the target audience with which our application wants to connect. On the other hand, the basic functionalities will have to be decided so that it becomes a minimum viable product. We will also have to pay attention to its usability and design to make it as attractive and friendly as possible.
2. Platforms on which it will be present: App Store , Apple's mobile application store at the forefront of sales platforms. GooglePlay , a platform belonging to Google that is the one with the largest number of users. Although there are other platforms, they are residual compared to the previous ones.
3. Sale: definition of the modality in which we are going to monetize our app. paid: the application is downloaded in exchange for a price. Free: The application is downloaded at no cost. In exchange, advertising usually appears to the user through a banner. freemium: the application is free, but users can download extra content for a price. Subscription: You get the application for free, but you pay a monthly fee.
4. Costs: to analyze costs, it is essential to have completed the previous conceptualization steps well. This way we can get an idea of ​​the complexity of the mobile application and the time we must dedicate to its enterprise solutions development. Depending on the speed at which you want the project to go, the monthly cost may vary. Here it will also be essential to hire a qualified development team .
5. Positioning: if you are really considering creating a mobile application as a lucrative business, you cannot ignore all the work after its development. That the app is well developed is the key to its success, but not the only one. Whether the mobile application is well positioned depends on many factors: the icon, the description, the keywords. This ASO (App Store Optimization) work is essential for the potential user to find your app. And of course marketing work that will include press releases and advertising campaigns.