If you are in charge of a new on-demand food startup or planning to launch one, then you might have heard about improvising your startup. Off late all of them are focussed only on the technical side like increasing the app performance and implementing new design. These suggestions require intensive development work. For a layman to carry out this work is next to impossible. In a study conducted in the US found that most of the on-demand startup founders are from non-technical background.
This blog will be useful if you are a non-technical entrepreneur forayed into the on-demand segment. Here I have explained some non-technical factors if managed will give great dividends to your online food delivery startup.
Acquiring restaurants into the app
People who eat out or order food online value the food quality, appearance, taste, quality of cooking, and presentation. Restaurants who can give food comprising all these values alone can maintain a good customer base. It is vital for you to choose the restaurants based on these values and get them on-board.
Food safety departments of respective governments usually give certification to restaurants based on several factors; make it mandatory for restaurants to upload it and also put badges to restaurants for the certificates. Users then will order with complete satisfaction.
In-app chat between user and restaurant
In-app chat with customer care assistant is in the customer, restaurant, and delivery agent app. Now I have a slight improvisation of it; the user can chat directly with the restaurant.
Real-time suggestions are possible and the user can have more control over every process. This feature may sound a bit technical, yet it can be easily applied with the help of your app developer.
Make it free
In order to earn more money from the food ordering service, some startups go overboard and charge for all the service in the app. For example, to get access to certain premium restaurants, users have to pay extra. This badly affects customer acquisition and hurts unit economics.
Yes, in order to survive the competitive food delivery segment it is practical to find ways to earn more but some will backfire. At least bring new changes as a pilot without affecting maximum users.
Let users personalize the customer app
What I mean by this is that the customer app by default has a lot of options and functionalities, restaurant listings, and many more; not all of them are used by a typical user. So why not the user have the provision to personalize the app to his desire?
Such a function that gives good control for the user over the app is a sign of reliability and perfect user interface.
This feature will be cool; less is always good. People like to be minimalistic and this feature entirely lies with your app developer to materialize.
Font size change in users mobile/web app
This change may sound silly, but it isn’t. Misplaced font size is annoying and it is directly linked to the app’s user experience.
Have the provision at the top corner of the user’s app to change font size. This applies to the delivery agent app and restaurant app as well. This is a very small change that won’t take too long to apply.
Apply application performance management tool
How your app fares with the users can be found using mobile metrics and tools which are collectively called as application performance management(APM). APM gives insight into the app behavior like which OS have high downloads, features highly exploited, usage pattern among demographics, etc.
There are third-party APM tools in the market and are easy to integrate with the app solution. Since most of the APM tools are cloud-based, there is no need for a separate database along with the app solution.
Discuss the right APM tool with your development firm since APM can give valuable insight into layman terms to make informed decisions.
Final say!
One cannot deny that the present on-demand food ordering system evolved well over the last five years. But if there is potential for improvement, then why let it go? And the above-said factors are non-technical in nature and most of them can be modified independently.
It would be good if you use Ubereats clone for your startup; reason being that it is easy to work on it and deploy quickly. Few experienced development firms are well versed in customization of Ubereats clone.
Do partner with them and have a brainstorming session to find the needs and requirements Not all what I said above can find its place perfectly into every interface.
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