For many SaaS startups, the ultimate goal is to sell their product to large enterprises. However, these companies often have very specific requirements that can prove to be challenging. One such requirement is single sign-on (SSO), which can be a complex and time-consuming task for SaaS startups that are not well-prepared.
SaaS products are typically designed to work with usernames and passwords, but integrating with identity providers (IdPs) like Okta, Google, or Active Directory requires a much deeper level of understanding. Unfortunately, the specifications for authentication and authorization can be open to interpretation, making the implementation of SSO difficult, slow, and risky.
For small or mid-sized businesses with limited engineering resources, the process of building SSO integrations can be a major drain on time and productivity. It can take weeks, if not months, to implement SSO for an enterprise client, and even then, there is no guarantee that the solution will work for all customers.
Implementing SSO correctly and consistently is unexpectedly challenging, and can become a major roadblock to acquiring enterprise clients. But fear not, there are alternative approaches that can be just as effective. By leveraging the latest technology and tools, SaaS startups can provide a seamless and secure experience for their enterprise clients, without sacrificing time or resources.
So, if you’re a SaaS startup looking to sell to large enterprises, it’s important to be prepared for the challenges of SSO. But with the right approach and mindset, you can overcome these challenges and provide a superior product to your customers.
Here are top 10 potential solutions that could help you implement B2B SSO without having to develop it in-house.
Auth0
Auth0 is a highly popular choice among Single Sign-On (SSO) providers for both B2B and B2C authentication needs. Established in 2012, Auth0 has maintained a strong focus on providing a developer-friendly solution. As a result, it has gained significant recognition in the market as a preferred SSO provider.
Auth0 has been acquired by OKTA. One of Auth0’s standout features is its multitenancy functionality, which addresses B2B authentication challenges. This feature enables customers to create organizations for their business customers, and through various APIs, customers can integrate full-fledged team management capabilities.
Pricing
Free Account doesn’t support B2B authentication. Price start from $130/mo
Pros:
- Provides a developer-friendly solution
- Offers enough flexibility to meet B2B requirements
- Easy to implement into applications
- Managed login page is highly effective
Cons:
- Complex pricing structure with some customers complaining about hidden charges and significant cost increases
- Building team management UI can be time-consuming for startups
- Does not offer an IT admin portal, requiring customers to build their own SSO configuration IT admin portal for their users.
WorkOS
WorkOS is a cloud-based platform that offers a set of tools and APIs for developers to build enterprise-grade features such as single sign-on, audit logs, and directory synchronization into their applications. WorkOS is designed to simplify the process of building B2B software and to help developers build more quickly and securely by providing a set of pre-built tools and APIs that can be easily integrated into their applications.
The platform offers a range of tools that can help businesses manage their users' identities and access permissions across multiple applications, while also providing audit logs that can be used to track user activity and monitor security.
Pricing
WorkOS pricing is start from $125 without branding customization, IT Admin portal and Support. Contact their sales for Pricing details.
Pros:
- Offers a developer-friendly solution
- Easy to integrate into applications
- Provides a robust IT Admin portal that enables customers' customers to configure their workforce identity.
Cons:
- Pricing is too high, they have enterprise focus, for simple branding customization need to contact their sales.
- Building team management UI can be time-consuming for startups.
- Only supports email domain-based team mapping, with no option to explicitly add team members to an organization.
SSOJet
SSOJet design built for Modern fast moving SaaS, by design it is suitable for B2B Tech startups who serve to mid to large scale enterprise.
SSOJet is an all-in-one solution for user management for your B2B SaaS that reduces onboarding time, makes it easy for new team members to get up and running. It provides modern user management for B2B SaaS with simple integration, less code, and no headaches. It is a customer identity solution designed to make customer onboarding and authentication as seamless as possible.
Pricing
Pricing Start from $99 for 2 SSO connection with all features and no limit of MAUs. Pay As you Go for each SSO connection.
Pros:
- Provides a modern B2B authentication solution that is ideal for fast-moving B2B SaaS companies.
- Comes with a built-in team management widget, managed login page, and IT admin portal.
- Offers super-fast implementation compared to other B2B authentication providers.
- Offers budget-friendly and transparent pricing.
- Developer-first solution with good documentation.
Cons:
- A relatively new solution.
- Has limited support for programming languages.
- May have some minor issues with customizing the components.
To Know more potential solutions that could help you implement B2B SSO without having to develop it in-house, Please click on the given link-
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