The digital marketing is an industry that continues so should be able to adapt to changes occurring in the field of new technologies and the changing focus of consumers. Today, blockchain is booming so much that it is already modifying the work techniques and strategies used in our business sector.
At the moment, it is not going to cause great interruptions since, there is not a massive adoption of the term yet, but it is proven that the changes it will cause in the long term will be of great importance.
Blockchain is a technology that allows the transfer of digital data in a secure way. Even Blockchain social media ads agencies also manage blockchain reputation and day-to-day communications between the brand and audience.
In essence, Blockchain allows information to be stored and distributed, but not copied. Its main users use cryptocurrency although it is important not to directly relate this term to Bitcoin because it would lose value when studying the impact it has and will have on all industries.
Next, we are going to explain how the blockchain affects digital marketing and some changes that have begun to occur and will continue to occur with greater notoriety as a result of Blockchain:
• Elimination of the intermediary
At the moment, the intermediary is a fundamental element in any digital marketing process. Companies that invest in advertising only get half the value due to the intermediaries involved. The use of Blockchain in the marketing sector could mean that Google or Facebook became central authorities that worked in such a way that they were in charge of generating confidence and security in the work done.
Blockchain wants to easily demonstrate that users, along with click data, are real, which leads to website owners not needing a mediator to sign an agreement. Thanks to this designed methodology, it allows a decrease in additional costs and an increase in the company's profit margin.
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The identity of the consumer and the investment of the user model
With Blockchain, the identity of the consumer would change completely since, the way of the future is to balance advertising with consumer identity concerns. The user would be offered full control of their identity and transaction history.
This methodology would provide marketers with a unified customer profile where the seller could end up passing on the user for consuming their advertising material. This entire process would be done in micropayments through a cryptocurrency such as Bitcoin.
In this way, marketers will have the constant challenge of demonstrating the value of their customer relationship and finding new ways to interact with them.
• The benefits to qualify
Having a payment method with Bitcoin is synonymous with progressivity in your company. Furthermore, using blockchain to formalize digital negotiations between companies is also an important aspect that can work in favor in any work environment.
From a marketing point of view, it helps improve brand image because a company that embraces emerging technology is innovative and cutting-edge. For the future, it is necessary to first learn how to obtain Bitcoins and at that moment determine if this payment method is beneficial or not for your industry.
In the corporate arena, Bitcoin is already being accepted as a form of payment, so much so that some entities are making use of it for marketing purposes in a variety of ways. A clear example that we find in the real world is the so-called Brave Browser. This browser is ad-blocking software that manages to block crawlers and intrusive ads. Brave can anonymously track which sites are of interest to you, allowing you to choose ads that respect privacy in order to return the digital marketing model to the simple framework of users, advertisers and publishers.
In conclusion, it can be said that the real changes that Blockchain will cause in the digital marketing sector will still take a few years to arrive. However, it is already recommended to implement a strategy that allows you to be aware of all the news in this new technological environment.
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