A common mistake many online businesses make is assuming that their target audience will always access their content through a desktop.
We live in a fast-paced world where people are always on the move. So, to get their daily dose of content and stay up-to-date, they often use their smartphones to access their preferred websites.
So, having a mobile-friendly website is a must, as it allows you to offer a seamless experience to your visitors when it comes to navigating your content.
Since a mobile-friendly website is optimized to display content on different screens, it provides visitors with hassle-free access to useful information.
This helps you grow returning visitors to your website. Plus, it boosts your search engine visibility, as search engine giants like Google, with 93% of the market share in the industry, consider user experience as one of the key factors determining search engine rankings.
If you have just gotten started, here are a few tips you may want to consider to create a mobile-optimized website:
1. Choose a Mobile-Responsive Theme
When creating a website, it's essential that you choose a theme with a responsive layout. This allows you to offer a seamless experience to visitors with diverse device preferences.
When you choose a responsive theme, it enables your website to adjust its display with respect to the device or screen used to view it.
This means the theme will adjust the layout of your website's content as per visitors' preferences. This makes it easier for visitors to access the information they may need and keep coming back to you for more.
2. Reduce Load Time
Websites that take forever to load are a major red flag for visitors. It's reported that a 1-second delay in the load time may cause up to 11% fewer page views.
So, it's important to ensure that your website opens instantly the moment someone tries to access it.
There are a number of issues that may lead to poor load time for your website, such as unoptimized images, unclean code, excessive JavaScript, unnecessary plugin integrations, excessive display ads, poor hosting service, and so on.
The issue becomes more severe when visitors try to access your website on mobile devices. So, it's important to identify what's causing your website to perform poorly and cater to those issues as soon as you can.
3. Pick the Right Size for Buttons
You should carefully select the size of your buttons in order to ensure that you offer a seamless experience to visitors accessing your website through mobile devices.
The placement of the buttons is also important, as placing them in the wrong spot may deprive you of the desired results.
If your buttons are too small, visitors may have a hard time clicking them. If they are too big, they may affect the overall navigation experience.
Since most mobile users scroll websites using their thumbs, adding buttons that are just the right size should do.
4. Pick the Right Font and Size for the Text
The purpose of creating a website is to educate your target audience and showcase the solutions you offer.
This is where your content comes into play and helps your visitors explore answers to their questions.
To facilitate your visitors' access to the required information with ease, it's best to make sure that your website's content is readable.
There are two things that come into play here: the style of the font you choose and the size of the text.
Remember, the goal here is to create a mobile-friendly website. So, go with the font size that's just right for both desktop and mobile.
Also, you should select a font style that's easily readable and refrain from experimenting with or using fancy font styles.
5. Avoid Pop-Ups
Pop-ups may serve as an excellent way to inspire the intended call to action. However, their effectiveness may vary as per different devices, especially desktop and mobile.
It's way easier to click on or close a pop-up when you access a website through a desktop compared to mobile. Since mobiles have smaller screens, clicking the cross to close the pop-up may be way more difficult than doing it with a cursor.
So, it's best that you avoid leveraging pop-ups, especially on the mobile version of your website, or find out a way to make them less annoying.
6. Use Mobile-Optimized Forms
Web forms have many implications. They are used by online businesses to grow an email list and stay connected with the intended audience.
Web forms are also an excellent way to capture quality leads for your sales funnel and help fuel your revenue.
The only problem is that your forms may look completely different on desktop and mobile devices. So, try to be careful when designing your forms, or use the ones that are mobile-optimized.
Plus, consider reducing the number of fields in your forms. Focus on collecting important information only. This not only helps you offer a great user experience on mobile devices but also enables you to gather the required information with ease.
7. Test Your Website
Always test your website on mobile devices before taking it live. No matter how careful you are, mistakes are inevitable and may affect the overall experience for mobile users.
So, it's best to test how your website performs by opening it on a mobile device. This will help you identify the glitches and take the necessary measures to offer a seamless experience to your visitors.
Final Words
There you have it: the seven tips for creating a mobile-friendly website. If you strive to grow your business by having a digital presence, the recommendations in this article may help you come up with a high-performing mobile-friendly site.
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