What is your strategy to promote Rust?

I was asked in our most recent virtual event: What is your strategy to promote Rust?

My short answer was that I don't have a strategy as I don't see as my goal to make companies switch to Rust. Besides, who am I to be able to convince companies to switch to Rust?

Thinking about it a bit more I realized I do have a strategy.

I would like to make Rust more accessible, easier to learn by running these virtual workshops in English. I also just opened a new Meetup group called Rust in Israel that I'll use to organize in-person events in Israel and virtual events in Hebrew.

I'll use these platforms to provide opportunities to the local Rust developers to showcase the fun stuff they work on and to the local companies can showcase how and why they decided to use Rust.

I believe the more than 100 Rust user groups provide similar opportunities.

BTW if you are interested, I started to maintain a page listing all the Virtual Rust events