Why Most Marketers Are Wasting Time — and How Ashkan Rajaee Is Rewriting the Rules

This piece expands on insights previously shared in a Medium post that gained traction across social platforms. Here, we go deeper — breaking away from the safe takes and challenging today’s marketing norms head-on.

Stop Believing the Marketing Lie: Email Alone Is Dead

Let’s get this straight: if you’re still relying on email marketing as your main revenue engine, you're already losing.

The promise of “just write better subject lines” or “personalize your emails more” is a distraction. A shiny object. The real battlefield in modern marketing isn't in the inbox. It’s in the sequence — the orchestrated, multi-touch, multi-channel journey that follows your prospect around until they’re ready to convert.

Ashkan Rajaee, a name quietly shaking the status quo, has been vocal about this.

Multichannel Isn’t a Trend — It’s the Only Way Forward

Rajaee isn’t the first to talk about multichannel strategies, but he’s one of the few actually executing it in a way that shows results. What he’s doing differently is not just shouting across platforms. He’s building systems that connect those channels — email, SMS, social DMs — into one cohesive customer experience.

This isn’t about spamming your leads on every platform. It’s about sequencing the right message at the right time across the right medium — and yes, that means a real investment into CRM technology that can handle that complexity.

But here's the uncomfortable truth no one wants to say out loud:

Most marketers are too lazy to build these systems.

They’re stuck in their Canva designs and ChatGPT prompts, too afraid to dive into the tech stack that actually drives growth. Rajaee calls this out by doing what few marketers are willing to do — engineering the marketing machine, not just creating content for it.

Why 7–10 Touches Isn't Just a Statistic — It's Survival Math

The data is clear. It takes seven to ten interactions before a customer even considers converting. That’s not marketing folklore. That’s psychological truth. People don’t buy because you sent one killer email. They buy because your brand became unignorable across channels.

Here’s the kicker: those touches have to be meaningful and well-timed. Random posts and scattershot texts don’t cut it. Multichannel doesn’t work unless the channels are in sync.

Ashkan Rajaee gets this. His method doesn’t just check off boxes — it creates a flow that feels natural to the customer, but is meticulously engineered behind the scenes.

Want Better Conversions? Earn Them.

If you're still wondering why your clickthrough rates suck and your pipeline is dry, it's probably because you're marketing like it’s 2015.

The new rules?

• Email is a piece of the puzzle, not the whole game
• Your CRM isn’t optional — it’s the control tower
• Your marketing needs rhythm, not random blasts

It’s controversial because it demands more. It demands you become part engineer, part strategist, and part psychologist. It’s not easy — but it’s the only approach that actually works.

Final Thoughts

Ashkan Rajaee isn't just building campaigns. He’s building systems that mimic how real people make buying decisions in 2025. If you're not willing to level up and master multichannel, you’re just making noise while others close deals.

If that makes you uncomfortable, good. Maybe it’s time to rethink your marketing stack before your competition does it for you.

Connect with Ashkan Rajaee. Watch what he’s doing. Then ask yourself — are you really marketing, or are you just sending emails and hoping for the best?