_Written by UUKI Team
_LinkedIn is a powerful tool for engaging leads and making sales. With its 750+ million users, LinkedIn helps you connect with clients and generate income.
1. Optimize your LinkedIn profile (above the fold)
There are 2 factors to consider when you optimize your LinkedIn page.
First, tailor your profile to your ideal client. The point of LinkedIn is to market yourself as a quality employee. Create a "client persona" and answer the following questions.
- What skills are important to my employer? How much experience do they want to see? What keywords will stand out to them?
Secondly, allow your personality to shine on your LinkedIn page. While clients look for certain criteria on your profile, they also want to hire someone who brings something unique to the table.
- Do you have past experience that stands out from other candidates? Does your header express yourself? How can you write a professional profile using your own voice? Keep these answers handy as you optimize your profile.
Think through these answers as they will help you accurately represent your brand on your page.
2. Schedule posts
Whether you're time-poor or simply prefer to run your business efficiently, scheduling posts is the way to go.
It's important to do because it allows you to post at various days and times. Once you've done this for a while, you'll discover which days and times get the most engagement and can schedule posts mostly in those slots.
There are plenty of free tools out there for scheduling to social media, and almost all have free plans.
We love Feedhive and Hootsuite, but find the one that works best for you.
These platforms will also give you the analytics you need to determine which posts get the most engagement, so you can craft future content accordingly.
3. Get social on LinkedIn
Once your LinkedIn profile is optimized and daily posts are scheduled, you'll be ready to show off your page and start networking.
There are 2 tactics to keep in mind as you socialize with professionals.
First, share your knowledge about your niche. Write statuses, share articles, and keep your profile up-to-date.
Second, expand your professional bubble. If you stick to one type of client, you'll miss out on other opportunities. With that in mind, take initiative and follow well-known influencers, fellow professionals, and other business owners you can work with.
For example, if you're starting a B2B marketing company and want to implement a blog, it would be beneficial to connect with B2B writers.
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