In our modern world, eCommerce has become the main communication channel between sellers and clients. Most people prefer to shop online without leaving home. And this trend is only growing. For you as a SaaS provider, this can mean only one thing – the competition in your sphere has become even more intense.
Suppose you are a SaaS provider who is ready to innovate and go beyond to meet the growing demands of today's online retailers. In this case, you should consider the possibility of integrating with the Etsy marketplace.
To develop a robust Etsy integration, you must understand the specifics of this platform, its API and the details of the integration development process. Then, if you follow our helpful steps, you can create a reliable Etsy integration in only five days or less.
More about Etsy
Etsy is a marketplace that allows online merchants from all over the world to advertise their hand-made products. Its business model is similar to eBay and Amazon. However, Etsy stands out from the crowd, providing an extraordinary level of value for both sellers and buyers. Etsy started as a simple website in 2005; however, thanks to its business model, the company is rapidly developing: nearly 4,3 million sellers and 39 million buyers.
Data is taken from Statista
Etsy is now a successful marketplace. Connecting your eCommerce software to this marketplace opens up a number of opportunities, giving you access to e-sellers in the eCommerce market and allowing you to expand your service functionality.
What is Etsy API?
API Application Programming Interface (API) allows two programs or software to communicate with each other and exchange data. Etsy API is the bridge between your software and this marketplace. This bridge gives you access to Etsy data, including products, prices, images, taxes, information about clients, delivery details, etc.
Each shopping platform and marketplace has its own API, so to work with sellers on each platform, it is necessary to establish a connection with each API separately. For example, for Etsy, you must configure a connection through its API.
API makes it easy to retrieve and manage private and public user data using the OAuth method. Once you have access to the API, you can start using HTTPS methods to get the information you need. You can use the following methods: PUT, GET, POST, DELETE.
When you send a request to the API, it processes it and sends a response. The request can be in the form of a JSON code that contains the required data. For example, a code of 200 comes with a "success" message and returns the requested data; if your request cannot be completed, you can get an error code of 404 along with the message "not found".
Etsy Integration
Etsy integration is the process of connecting software or app to the Etsy marketplace so that you can access all the critical data that your customers use. You can then use your order, product, or customer information to provide services to your clients and Etsy sellers.
By connecting your solution with Etsy, you can:
- Expand your customer pool with over 4,3 million sellers from 234 countries
- Easily retrieve data that is important to your business
- Increase your profits and beat your competitors
The way to develop integration with Etsy
You should already know the importance of connecting your software to Etsy. However, if you have not already developed an integration with the Etsy API, there are two options for secure and reliable Etsy integration:
In-house
Use an external team of qualified developers or your own team to connect to Etsy in-house. It is a manual process that needs skilled developers who know all the details of the Etsy API. You will need to find the right people to work and set deadlines. Moreover, you will have to wait more than 3 months until integration is complete.
Although this gives more freedom to manage, this process is extremely exhausting and can last weeks, if not months. Therefore, you should be ready to spend on this rather high money. Expect to pay about 10 000 dollars for integration only with Etsy.
You also need to think about working with developers who can offer you ongoing support and updates for your integrations.
Third-party integration solution
A third-party integration solution is an option for software vendors and developers who want to implement integration not only with Etsy but also with dozens of other eCommerce platforms and marketplaces simultaneously. The opportunities are enormous, and the advantages are much greater than the initial investment costs.
Of course, you may not have enough control to enjoy manual integration. However, you can quickly integrate your software not only with Etsy, but also with other well-known platforms such as Amazon, eBay, WooCommerce, ZenCart, and the list can be continued.
The costs of using such a service are much lower than you would pay for manual integration with several platforms.
Maintenance and connection improvements are part of the process, so you don't have to worry about finding the right IT team or paying extra money.
You can notice that the choice of a third-party integration service to connect your software to Etsy is the best choice than trying to build a team for this task. The transition to a third-party solution will enable your business to benefit from two of the most important benefits you can get: quickly and easily secure integration.
A unified API lets you quickly connect your software to many shopping platforms and marketplaces. Moreover, you will have access to all valuable data from eCommerce stores. For example, it contains information about orders, delivery details, prices, products, e-shop customers, etc.
If you want to know more about how Etsy integration can help you raise your business and achieve new heights of success, don't hesitate to contact one of our managers.
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