In a post on Google Developers blog about the feature, Developer Advocate Thomas Steiner explained the technology behind the feature:
"...with flashing ads, fancy parallax effects, surprising reveal animations, autoplaying videos, etc., the web sometimes can honestly be quite overwhelming... Happily, unlike in real life, there is a solution to that. The CSS media query prefers-reduced-motion lets developers create a variant of a page for users who, well, prefer reduced motion. This can comprise anything from refraining from having autoplaying videos to disabling certain purely decorative effects, to completely redesigning a page for certain users."
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Already using on Chrome Canary 75!