What is scraped content?
Google consider scraped content as content that has been taken from other websites and has been published on your own website without attribution or permission.
Publishers who publish articles or content from other websites and publish them as their own content are in violation of this policy.
Why did Google create this policy?
Your content is the reason users are on your site.
Visitors are visiting your site for a reason, whether they're looking for business advice or finding the latest information on a particular topic.
By providing users with the information they're looking for, you're satisfying their needs in the moment that they need it the most.
Delivering this content is so vital to building a strong and loyal user base.
When users enjoy your content, they continue to visit your site and can share their positive experiences with others, which helps to grow your site.
Keep in mind, our goal is to help facilitate a healthy digital advertising ecosystem.
Google understand that users come to a publisher's sites to view interesting, valuable, and unique content.
Sites without original content, or sites that have no content, are not useful to users, and advertisers don't want their ads on these pages either.
These web pages ultimately pose a threat to the trust users and advertisers have in our industry.
Google understand that some publishers take content from other more well-known sites on the assumption that increasing the volume of pages on their site is a good long-term strategy, regardless of the relevance or uniqueness of the content.
Purely scraped content, even from high-quality sources, does not provide any added value to users, and may constitute copyright infringement in some cases.
There are no shortcuts to success.
Take the time to create original content that sets your site apart and provides real value to users.
This will keep your visitors coming back and will provide more useful results for users searching on Google.
All of Google policies are designed and enforced to build trust in the digital advertising ecosystem.
The futures of Google and Google partners are linked, and Google believe in fostering an environment where users, advertisers, and publishers can all thrive in a healthy digital advertising ecosystem. And by valuing each, we help ensure the sustainability of our industry.
We hope this article helps you to better understand Google scraped content and no content policies.
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