Introduction
Technology continues to revolutionise how businesses operate. From the delivery of services to the production of goods, tech is at the centre stage.
Nowadays, you can place an order, make transactions and receive services from the comfort of your home. On the other hand, most businesses use ERP systems to run fundamental business processes, marketing tools, and delivery services for products.
All this streamlines business activities, therefore, maximising profits.
History of the Word Butchery
Originally French, the word "bouchier" evolved to "boucherie" and later to butchery (Middle English). Despite the changes, the meaning remained constant, a butcher's shop or slaughterhouse. In the West, butcher shops have decreased popularity since the bloom of supermarkets.
What Motivated Me to Review the App
This past week, I stumbled upon a YouTube video by Jaymo Ule Msee titled "Secrets behind your favourite nyama choma you may not know." I was super intrigued by a few discoveries I made. This motivated me to put down in writing my two cents.
You can check out the video below for in-depth lessons about meat and the Camp David Butchery app.
What Is the Camp David Butchery App?
When was the time you saw an app exclusively for a butchery, through which you can order different cuts of premium quality meat, tripe, liver, sausages etc, all within a metropolitan (50-kilometre radius)? Here comes the Camp David Butchery app for Android. I delved into Google and did a quick search on it and made some interesting findings;
- This butchery has been around for several years.
- They have several branches in Nairobi, namely; Camp David Carwash, Gumba Estate, Umoja 3, Kahawa Sukari and Camp Entumoto.
- They have great reviews online.
- Have a good reputation with most customers likely to recommend them to other people.
- They vacuum-pack meat which helps preserve them for a long time.
So I downloaded the app and tried it.
Camp David App Details
App Name: Camp David Butchery
App Version: 1.0.17
Developer Name: Camp David Butchery.
Platforms available: Android
Pricing: Free
Note: The app works hand in hand with the Camp David Rider app, used by riders to make deliveries.
App Review
What Does The App Do?
The app allows customers to order various premium quality in-stock meat cuts and meat products and have them delivered to their doorstep. You can also order on behalf of someone.
Audience
The app is available to everyone aged 3+ with an Android smartphone and who is within the Nairobi metropolitan. Camp David is Halal certified and hence their meat can be consumed by the Muslim population.
Rating: 5/5
Simplicity
The app is well-designed with a simple-to-use user interface. On the home screen are two sections;
- Categories
- Featured products
The home screen design makes finding items effortless.
At the top of every screen (Home, Explore, Cart, Account) is a search bar which makes it easy to find any products available and in stock.
The ordering process takes the cake since it gives the user a seamless experience. I have discussed the ordering process in detail later in the article. Also available is a checkout button to easily pay for your ordered products.
Rating: 4.5/5
Is It Fun to Use?
The navigation bar transitions smoothly from one screen to the next with a rotating animation. This is delightful for users when navigating through the app.
Rating: 3/5
Visual Design
Visual design is one of the key elements of user experience and user interface design and the Camp David Butchery app utilizes it well enough through its simplicity.
Consistency - the colours and typography used are bold and consistent.
Visual hierarchy - visual hierarchy helps to focus user attention on important actions thus finding what you are looking for easily. This is perfectly executed in the app.
Imagery and colour use - each product has an accompanying image, name and description. Both influence how much your users like your product as they see what they are ordering. This is complemented by the use of simple colours, well-designed lists and buttons. The app makes great use of both
Rating: 4/5
Accessibility
Not much has been done to ensure accessibility besides it working with the in-built TalkBack feature. A lot can be improved i.e. adjustable font size and switch access for use with only one or two buttons.
Rating: 2/5
App Usage
I found it very easy to make an order and checkout, which are the primary uses of the app.
Rating: 5/5
Similar Apps
According to my research, there is no similar app available in Kenya. However, butchery order and delivery apps exist around the world and I found similar apps. The most popular are; Licious, Fresh To Home, and Fipola.
Downside
The major downside is that there isn't an iOS Version of the app just yet. This is a major drawback to potential customers who don't own Android devices, especially with more Kenyans acquiring iPhones. However, in the aforementioned video, Martin revealed that its development is underway and will be launched in the App Store soon.
Ordering and Check-Out Process
The ordering process is very straightforward. You can search for products or select from a long list on the home page. When you select a product, you can immediately "add to cart" or proceed to check out. If you are ordering multiple items, add each individual item to the cart and then when you are done, go to the cart and proceed to checkout.
During checkout, you have two payment options; M-Pesa and a Debit card. However, note that payment is usually made on delivery. You also have the option to "order for someone else," and then enter their delivery address.
Once you click check-out, you can now track your order. Receive the order and pay once delivered. Easy peasy 😊.
Playstore link: https://play.google.com/store/apps/details?id=com.campdavid.campdavid
Conclusion
Although this "order-delivery" concept is already in use in apps such as Glovo, Uber Eats, Dial-A-Delivery etc, it is refreshingly new in the meat business. Hopefully, Camp David butchery will expand to other areas in Kenya, and other meat vendors will also adopt order delivery systems or apps for efficient service to their esteemed customers.
Thanks for reading 🥳.
You can support me by buying me a cup of coffee ☕ here; https://ko-fi.com/arnoldwafula
See you at the next one.
Peace ☮️✌️
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