Episode 58 - Stephan Murtagh

Stephan Murtagh is best known as the Exhibition Guy, the guy who shows exhibitors how to make trade exhibitions work for them. In a full-throttle Fireside Chat with Richard, he tells Richard that audiences are more interested in relevant content than in famous speakers. He also stressed the importance of following your leads – if you do, you’ll be in the top 20% of successful exhibitors.

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