Keep launching

You just launched your developer tool on Product Hunt. Bravo!

There's two more things to keep the momentum going:

1. Maximize efforts and,
2. Keep launching.

Maximize efforts

With the assets you've worked on for your Product Hunt launch, you can maximize efforts by launching on more places, like Hacker News and Dev Hunt, an open-source alternative for dev-first products.

Launch early, launch often

Launching on Product Hunt isn't a one-time opportunity. Launch early, launch often.

You can pre-launch your product.

When submitting a new product on Product Hunt, you can mark it as pre-launch.

You can launch multiple times.

According to Product Hunt, you have to "wait at least six months in between posts for the same product or from the same company. Along with a six-month period, there also needs to be a significant update to the product."

Product Hunt pays off in the long term, where the best teams keep launching.

Take Stripe. The company launched 68 times on Product Hunt in the last 10 years. Supabase launched 12 times in the last 4 years. Raycast has launched 11 products since 2020.

Launching multiple times creates a tailwind.
— Repost this

Luis Guzmán, Head of Marketing at n8n (launched 5 times since 2019), sums it up perfectly:

Every follower we collected from past launches receives a notification about recent launches. This helps get more exposure.
— Luis Guzmán, Head of Marketing, n8n

So, keep launching.