121: Benedikt Deicke - Building Userlist.io

Topics include:

• The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
• Building Userlist with Ember instead of trendier tools like React
• How the Ember app authenticates with the Rails API
• Strategies for keeping email deliverability high for Userlist's customers
• How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
• How the automation and email scheduling system works

Sponsors:

• Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
• DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

• Userlist.io
• Slow and Steady, Benedikt's podcast
• Prosemirror
• Ember
• Ruby on Rails
• Sidekiq
• Sparkpost

Episode source