Have you ever thought how frequently do you check your phones? How many hours do you spend on social media daily? I guess most of you will be spending more than half of your day on social media. What makes social media so addictive...(have you ever thought)
Answer of some may be No.
The reason behind these platforms becoming so addictive is the developers working all day long behind the screens you see.
Few days ago I read a book named "Hooked: How to build habit building products" written by Neir Eyal(professor at Stanford business school.
After reading the book I got answers to my questions. In this book Neir explains the "hooked model" that is used by the almost all the social media platform that you see around. The main motive behind these platforms are user attention span, and make them spend more time on their platform.
This is accomplished by giving the user rewards(not the material ones) but the pleasure.
For example Every time you visit Instagram you will never get bored because it provides with the photos that your friends have shared,likes,comments etc. You are much unlikely to stop at one photo(post) you will start scrolling, as you go on the posts will keep on loading make you spend hours together on the platform.
As a add on the data that the platform receives uses that to understand their users better and hence keeping them hooked.
You may have noticed people saying "I'll google it" instead of "I'll do some re-search on it" there is no dictionary that say google and research are synonyms but, the amount of convenience, pleasure and usability that google provides, has made that change. The developers who build these habit building product focus on more on their user psychology in order to make them keep hooked. The platform focuses on the insecurity that the user is facing they solve that in security there giving them pleasure.
Before the rise of online shopping people used to buy the things in the offline store, the people faced problem in going to far away shops to buy even a small thing. Online shopping gave the user the convenience of buying the stuff and delivered to their door steps.
The convenience that it provide makes the user to the site again to buy things, in return they use your data to make you buy from their store itself thereby making it a habit.
Thanks for your support!
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