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SapotaCorp

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Location Vietnam Joined Joined on  Personal website https://www.sapotacorp.vn/
Building a 3-email welcome series in Salesforce Journey Builder
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Building a 3-email welcome series in Salesforce Journey Builder

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4 min read
Double Opt-In in SFMC: When It's Worth the Extra Step
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Double Opt-In in SFMC: When It's Worth the Extra Step

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3 min read
SFMC Abuse Emails and Bounce Thresholds You Must Respect
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SFMC Abuse Emails and Bounce Thresholds You Must Respect

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3 min read
SFMC Email Frequency and Spam Filters: Send Enough, Not Too Much
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SFMC Email Frequency and Spam Filters: Send Enough, Not Too Much

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3 min read
Sender Profile vs Delivery Profile vs Send Classification
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Sender Profile vs Delivery Profile vs Send Classification

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3 min read
IP Warming in SFMC: The Four-Week Ramp That Protects Reputation
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IP Warming in SFMC: The Four-Week Ramp That Protects Reputation

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3 min read
Send Throttling in SFMC: Protect the Website from Your Own Email
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Send Throttling in SFMC: Protect the Website from Your Own Email

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3 min read
SFMC Reply Mail Management: Auto-Handle Unsubscribe Replies
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SFMC Reply Mail Management: Auto-Handle Unsubscribe Replies

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3 min read
Three Unsubscribe Levels in SFMC: Global, Account, Publication
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Three Unsubscribe Levels in SFMC: Global, Account, Publication

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3 min read
Marketing Cloud Connect: When You Need It, When You Don't
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Marketing Cloud Connect: When You Need It, When You Don't

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3 min read
Synchronized Data Extensions: Reading Salesforce CRM Data in SFMC
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Synchronized Data Extensions: Reading Salesforce CRM Data in SFMC

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3 min read
Triggering SFMC Journeys from Salesforce CRM Events
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Triggering SFMC Journeys from Salesforce CRM Events

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3 min read
Updating Salesforce CRM from SFMC Email Actions
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Updating Salesforce CRM from SFMC Email Actions

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3 min read
Distributed Marketing in SFMC: Agents Sending Brand-Safe Email
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Distributed Marketing in SFMC: Agents Sending Brand-Safe Email

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3 min read
Marketing Cloud Connect Components and Engagement Checklist
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Marketing Cloud Connect Components and Engagement Checklist

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3 min read
A/B Testing Email in SFMC: The Four Rules We Follow
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A/B Testing Email in SFMC: The Four Rules We Follow

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3 min read
Link Tracking and Link Alias in SFMC: Know Which CTA Gets Clicks
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Link Tracking and Link Alias in SFMC: Know Which CTA Gets Clicks

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3 min read
Content Builder Folder Conventions for Multi-Marketer Teams
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Content Builder Folder Conventions for Multi-Marketer Teams

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3 min read
The SFMC Pre-Send Checklist We Run Before Every Production Send
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The SFMC Pre-Send Checklist We Run Before Every Production Send

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3 min read
Subject Line and Preheader: The First Two Things Subscribers Read
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Subject Line and Preheader: The First Two Things Subscribers Read

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3 min read
Writing CTAs That Get Clicked: The Five-Factor Rule
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Writing CTAs That Get Clicked: The Five-Factor Rule

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3 min read
SFMC Welcome Series: The First 14 Days Set Engagement
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SFMC Welcome Series: The First 14 Days Set Engagement

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4 min read
Email Content Hierarchy: Above the Fold Still Matters
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Email Content Hierarchy: Above the Fold Still Matters

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3 min read
SFMC Email Metrics: Where to Find Them and What They Mean
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SFMC Email Metrics: Where to Find Them and What They Mean

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3 min read
Comparing Multiple Email Sends in SFMC Without Exporting to CSV
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Comparing Multiple Email Sends in SFMC Without Exporting to CSV

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3 min read
Tracking Data Extract vs Data Views: Get Data Out of SFMC
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Tracking Data Extract vs Data Views: Get Data Out of SFMC

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3 min read
Chain of Command in D365 F&O: three production pitfalls
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Chain of Command in D365 F&O: three production pitfalls

#dynamics365
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3 min read
Email Studio Reports and Scheduling: Weekly Summaries, Automated
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Email Studio Reports and Scheduling: Weekly Summaries, Automated

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4 min read
Metaobjects in Shopify: category-specific product data done right
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Metaobjects in Shopify: category-specific product data done right

#shopify
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3 min read
Einstein in SFMC: Which AI Feature Solves Which Problem
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Einstein in SFMC: Which AI Feature Solves Which Problem

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4 min read
Data entities that survive DMF refresh: the F&O checklist
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Data entities that survive DMF refresh: the F&O checklist

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3 min read
Einstein STO and Scoring: The Two Einstein Wins for Most Accounts
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Einstein STO and Scoring: The Two Einstein Wins for Most Accounts

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4 min read
Subscriber in Audience But Not Sent: SFMC Diagnosis Checklist
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Subscriber in Audience But Not Sent: SFMC Diagnosis Checklist

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4 min read
XDS policies in F&O: row-level security that actually fires
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XDS policies in F&O: row-level security that actually fires

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3 min read
Metafield vs metaobject in Shopify: the decision framework
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Metafield vs metaobject in Shopify: the decision framework

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4 min read
5 Reasons Clients Feel Alone After a Project
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5 Reasons Clients Feel Alone After a Project

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3 min read
Reference Content Block: Updates After Send is Scheduled in SFMC
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Reference Content Block: Updates After Send is Scheduled in SFMC

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4 min read
SSRS reports in F&O: the RDP + Contract + Controller pattern
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SSRS reports in F&O: the RDP + Contract + Controller pattern

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3 min read
Einstein Content Tagging: Find Images Without Manual Tagging
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Einstein Content Tagging: Find Images Without Manual Tagging

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3 min read
Interactive Email Form: Feedback Collection Inside the Inbox
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Interactive Email Form: Feedback Collection Inside the Inbox

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3 min read
Product sourcing on Shopify: metaobject for origin data
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Product sourcing on Shopify: metaobject for origin data

#shopify
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3 min read
LCS + Azure DevOps: the D365 F&O build pipeline that scales
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LCS + Azure DevOps: the D365 F&O build pipeline that scales

#dynamics365
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3 min read
BCC Emails in SFMC: When Automatic CC Works (and When It Fails)
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BCC Emails in SFMC: When Automatic CC Works (and When It Fails)

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3 min read
DoNotTrack in SFMC: Respecting Privacy Without Unsubscribing
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DoNotTrack in SFMC: Respecting Privacy Without Unsubscribing

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3 min read
Dual-write to Dataverse: the initial sync and cutover runbook
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Dual-write to Dataverse: the initial sync and cutover runbook

#dynamics365
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4 min read
RaiseError Activity: Halting Automations When Something is Off
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RaiseError Activity: Halting Automations When Something is Off

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4 min read
Subscription box on Shopify: metaobjects for themes
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Subscription box on Shopify: metaobjects for themes

#shopify
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3 min read
Datorama and Intelligence Reports: Dashboards Beyond Email Studio
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Datorama and Intelligence Reports: Dashboards Beyond Email Studio

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3 min read
Number sequences in F&O: why yours is about to break
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Number sequences in F&O: why yours is about to break

#dynamics365
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4 min read
Content Builder Approvals: Legal Review for Regulated Industries
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Content Builder Approvals: Legal Review for Regulated Industries

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4 min read
Custom workflow providers in F&O: when built-ins run out
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Custom workflow providers in F&O: when built-ins run out

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4 min read
Subject and Preheader Validation: Free SFMC Safety Net
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Subject and Preheader Validation: Free SFMC Safety Net

#webdev
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3 min read
External DB on Shopify: metaobjects vs live fetch
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External DB on Shopify: metaobjects vs live fetch

#shopify
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3 min read
Six SFMC Features That Solve Problems Most Teams Don't Know About
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Six SFMC Features That Solve Problems Most Teams Don't Know About

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4 min read
F&O OData v4 endpoints: auth, paging, and $filter pitfalls
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F&O OData v4 endpoints: auth, paging, and $filter pitfalls

#dynamics365
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4 min read
Publication Lists in SFMC: Granular Email Preferences Done Right
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Publication Lists in SFMC: Granular Email Preferences Done Right

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3 min read
Business Central AL extensions: per-tenant vs AppSource path
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Business Central AL extensions: per-tenant vs AppSource path

#dynamics365
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4 min read
Shopify GraphQL: query and mutation structure patterns that scale
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Shopify GraphQL: query and mutation structure patterns that scale

#shopify
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4 min read
Five Unsubscribe Sources in SFMC Tracking and What They Mean
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Five Unsubscribe Sources in SFMC Tracking and What They Mean

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3 min read
Product lifecycle in D365 F&O: Engineering Change Management
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Product lifecycle in D365 F&O: Engineering Change Management

#dynamics365
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3 min read
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