Higher versus lower order thinking with Wesley Faulkner

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

(00:40): Would you be able to tell us a little bit more about higher-order thinking?

(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?

(11:06): Could you share your thoughts on developers wanting to understand how things work?

(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.

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Where to hear from Wesley

• Twitter: @wesley83
• https://aws.amazon.com/
• https://www.communitypulse.io/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

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