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Analytics and metrics reporting

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How to see AI search traffic in your analytics: Google AI Overviews, AI Mode and ChatGPT

How to see AI search traffic in your analytics: Google AI Overviews, AI Mode and ChatGPT

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4 min read
28.6% of small-business sites fire an ad pixel before consent (data from 23,367 scans)

28.6% of small-business sites fire an ad pixel before consent (data from 23,367 scans)

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9 min read
Our open dataset said paid streams last 11 hours. It was one customer.

Our open dataset said paid streams last 11 hours. It was one customer.

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5 min read
Website Visitor Tracking on WordPress: What to Track and How

Website Visitor Tracking on WordPress: What to Track and How

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8 min read
Six Query Shapes, 56 Pages: What a Repeated, Blank or Encoded Tracking Parameter Does to Our Own Site

Six Query Shapes, 56 Pages: What a Repeated, Blank or Encoded Tracking Parameter Does to Our Own Site

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4 min read
Five Users Is a Stop Rule, Not a Sample Size

Five Users Is a Stop Rule, Not a Sample Size

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6 min read
Your priority account count is not your A-grade count

Your priority account count is not your A-grade count

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7 min read
Social, Paid-Ad & Creator Math Cheat Sheet (+ Embeddable Client-Side Calculators)

Social, Paid-Ad & Creator Math Cheat Sheet (+ Embeddable Client-Side Calculators)

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2 min read
📦 Amazon's Growth Engine: How Convenience, Personalization & Loyalty Drive Repeat Purchases

📦 Amazon's Growth Engine: How Convenience, Personalization & Loyalty Drive Repeat Purchases

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12 min read
Kadario NBA Standings with Python

Kadario NBA Standings with Python

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6 min read
Pivot Points Trading: A Practical Framework for Reading Market Structure

Pivot Points Trading: A Practical Framework for Reading Market Structure

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14 min read
Google Ads clicks but no conversions

Google Ads clicks but no conversions

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5 min read
Local SEO for contractors: what 923 homepages get wrong

Local SEO for contractors: what 923 homepages get wrong

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5 min read
How to Operationalize ChatGPT Mention Counts Without Treating Them Like a Vanity Metric

How to Operationalize ChatGPT Mention Counts Without Treating Them Like a Vanity Metric

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5 min read
App Store Optimization (ASO) in 2026: Indexing Matrix, Two-Proportion Z-Tests & SKAdNetwork 4.0

App Store Optimization (ASO) in 2026: Indexing Matrix, Two-Proportion Z-Tests & SKAdNetwork 4.0

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3 min read
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